Sanjeev Walia, the Founder and President at Spire Solutions, speaks about his company’s participation at GITEX Global 2021
How important is cybersecurity at GITEX this year and what role is your company playing?
Along with technology and digitization conversations, cybersecurity has taken the center stage regionally. Also, regional mega-events such as Expo2020 and Fifa2022 are proactively focusing on cybersecurity so it’s quite natural for GITEX 2021 to focus heavily on cybersecurity.
Spire Solutions is one of the main partners for cybersecurity at GITEX this year and will be showcasing some of our regionally effective cybersecurity and data analytics solutions at the cybersecurity hall. Also, we are featuring several industry experts from our technology partners’ companies as speakers at the cybersecurity conference.
What is your theme for GITEX?
Our main theme is ‘Securing the Middle East & Africa’s digital assets’ as digital initiatives are at risk if associated digital assets are compromised. Our theme is also much aligned with the regional goals and the main theme of GITEX – ‘Creating a bolder digital future together’.
Which products and solutions will you be showcasing at GITEX Technology Week?
We are featuring some leading niche and unique cybersecurity solutions as well as our bespoke data analytics business which has garnered tremendous response across the region.
Some of our partners showcasing on our stand at the entrance of Hall2 include:
- Elastic Security for enterprise search, observability, and security
- Gigamon to enable network visibility, packet analysis, and traffic brokering
- XM Cyber to break the critical path in the attack kill chain
- Corelight for network detection and response platform
- Sectrio for proven OT, IoT, IT, and 5G converged network protection
- Spire Data to clean, structure, analyze, visualize, and monetize data
- Cribl for better observability data to deliver control and flexibility for logs, metrics, and events
What are your expectations from the event this year?
While brand awareness and lead generation are amongst the most common tasks, we see GITEX as a melting pot where the much larger community meets and works together towards the betterment of our industry. Being the world’s largest tech show and happening in parallel to Expo2020, we expect that GITEX 2021 will attract a good mix of government and enterprise customers, regionally strong and capable channel partners, unique and regionally relevant solution providers, game-changing starters which can be amongst the future unicorns and more.
Do you hope for a business relief from the event?
We certainly do. And I believe it’s the case for most other businesses that are showcasing at the event as we all prepare for the bold post-pandemic or endemic world where technology plays a central role.
Do you plan to run any online engagements such as webinars alongside GITEX?
We have scheduled live demos on our stand along with our technology partners and are running on-demand online engagements. But our focus is to meet people LIVE and IN-PERSON during the event because we feel decision-makers are now bored with webinar fatigues.
How have your regional strategies changed in recent months?
While we still focus heavily on cybersecurity, we have branched out to explore other avenues too such as big data and analytics, cloud services, and more as there’s a growing need for them in the region. Also, we have appointed experienced professionals on the ground in countries like Egypt and Nigeria as they are emerging quickly.