Avaya Promotes Sheikha Na’amah Al Qassimi to General Manager for the UAE

Avaya has appointed Sheikha Na’amah Al Qassimi as General Manager for the UAE, expanding her previous role as General Manager for Dubai and the Northern Emirates. In her new role, Sheikha Na’amah Al Qassimi will work closely with Avaya’s customers and partners across the country to support their increased focus on delivering superior customer and employee experiences. With the country’s economy having benefited from a recovery in global travel, as well as a pick-up in domestic and external demand, Sheikha Al Qassimi will work with organizations to help them quickly adapt to a new period of growth through delivering outstanding experiences for their customers and employees.

The new role is the latest in a wide variety of positions that Sheikha Al Qassimi has held at Avaya, working with customers across multiple government sectors leveraging a wealth of experience in the technology industry. Since joining Avaya, Sheikha Al Qassimi has led the implementation of communications and collaboration solutions with major government, healthcare, and education accounts, and has played a pivotal role in helping UAE organizations to leverage the Avaya OneCloud AI-powered total experience platform to compose differentiated customer and employee experiences.

“Like Avaya, the UAE is going through an unprecedented and unique transformation, and Sheikha Na’amah has been a part of that transformation on both counts. With her rich experience at Avaya, Sheikha Na’amah has been at the cutting edge of government service transformation, helping various departments to leverage AI and automation to uplift the citizen experience. She is also our ambassador for change, guiding and influencing our decision-making to meet the needs of the UAE’s visions. We look forward seeing Sheikha Na’amah continue to ensure we are meeting the country’s ambitions by driving change with the best people and technology,” said Nidal Abou-Ltaif, President, Avaya International.

“As the UAE embarks upon its impressive vision for the next 50 years, we at Avaya have a huge responsibility to fulfill as the enabler of so many next-generation citizen experiences. This is a challenge we are happy to take on, as we continue with our own business transformation to meet the needs of our customers, and I am excited to be leading our efforts in this new role. With the Avaya OneCloud platform, we have the right solutions to help the UAE and its businesses build incredible customer and employee experiences. And I look forward to working with stakeholders across the UAE to contribute to the country’s vision,” said Sheikha Na’amah Al Qassimi.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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