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Panasonic Corporation Launches Technics Brand in the Region

Panasonic Corporation has launched Technics, its premium audio brand. The company has announced that it has a progressive plan for the region, with an exciting product pipeline to keep its customers continuously engaged. “Technics as a brand continues to see countless successes globally and in the recent past, the company has also seen strong support in the region. But now after an absence in the regional market, we are here to affirm our commitment to the region. We see the region as a definite growth market and we will be introducing industry-leading products for our customers,” commented Hidetoshi Kaneko, the Director and Division Head at Technics.

As a brand, the ‘Technics Sound’, has been established under internal rules that push and challenge the company to develop and bring to the market, world-class products. The company has dedicated audio specialists who are involved in a stringent development process that includes a sound committee performing rigorous sound assessments, step-by-step quality assurance checks, and numerous physical performance evaluations. Furthermore, Technics select the best materials for creating the optimal sound. Only when all of these requirements have been met can the uniquely inspirational ‘Technics Sound’ emerge. To achieve this, there will be no compromise, ever.

Technics products do not simply produce sounds. They play an important role in the music lover’s environment, wrapping the listener in vivid and dynamic music. Staying true to the fidelity of the sound is crucial and Technics guarantee to reproduce the audio signals as faithfully as possible while maintaining a clean, crisp sound. “With a combination of our love of music and the vast high-end audio experience of the Technics team, we stand committed to building a brand right here in the region and provide the ultimate emotive musical experience for music lovers. Technics will continue to grow its product portfolio across the region, bringing products that offer leading-edge technology and performance,” added Kaneko.

Technics has entered the region with the release of its new true wireless earbuds models EAH-AZ60 and EAH-AZ40.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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