ASUS to Illuminate Burj Khalifa During “The Pinnacle of Performance” Launch Event

ASUS has produced a stunning light show which was cast on the tallest building in the world, the Burj Khalifa in Dubai, on May 7 to preview The Pinnacle of Performance launch event.

The light show is set to be live-streamed on May 10, at 00:00 a.m. CST. Embodying the event theme, the light show on the Burj Khalifa focused on the latest technological advancements in ASUS Zenbook and Vivobook laptops and the brand’s leadership in OLED and creator laptops.

“At ASUS, incredible experiences are born by putting people first, to enhance the lives of people everywhere, and the projection was an extension of the brand’s drive to deliver the incredible. The light show provided ASUS the opportunity to announce a leading market position in two new segments. ASUS has become the No. 1 brand worldwide for OLED laptops, as well as the No. 1 NVIDIA Studio creator laptops brand worldwide,” the company said in a statement.

“These achievements underscore the ASUS commitment to starting with people first — by creating meaningful innovations around empathy-based user insights. In this way, ASUS is empowering the work of all kinds of creators and artists, delivering high-performance laptops and specialized features that streamline creative workflows,” the company said.

The show further showcased two star ASUS solutions: the bigger, brighter, and better dual screen ASUS Zenbook Pro 14 Duo OLED (UX8402), the world’s first 14.5-inch 2.8K 120 Hz OLED laptop; and the Zenbook Pro 16X OLED (UX7602), a creator powerhouse harboring the latest CPUs and GPUs. These two new laptops will be presented, alongside an array of exciting Zenbook and Vivobook laptops during The Pinnacle of Performance launch event.

To watch the light show premiere on May 11th, 00:00 a.m. CST, visit Join the launch event online to see the unveiling of the latest ASUS products at:

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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