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Mindware and R&M Sign Regional Distribution Agreement

Mindware has announced that it has been appointed as a Value-Added Distributor (VAD) by Reichle & De-Massari (R&M) for the Gulf and Levant regions. Mindware will promote and distribute the vendor’s innovative cabling systems for high-end data and communication networks.

R&M is a top-tier solution provider in the structured cabling industry and a smart innovator in the data center, LAN, and telecom verticals. The company’s large portfolio of state-of-the-art solutions is based on well-established Swiss quality standards.  R&M is renowned for its agility in customizing solutions in response to various customer needs, in contrast to just selling off-the-shelf products. Its globally distributed network of production plants and competence centers provides consistent and stable customer support.

Commenting on the partnership, Nicholas Argyrides, General Manager – Gulf at Mindware said, “R&M is a leading global cabling and connectivity solution provider and the company’s diversified and high-quality solutions perfectly complement Mindware’s portfolio. We are confident that Mindware’s wide market coverage through our reseller network, well-established supply chain system and long-standing experience in distribution strategies are key to supporting the growth strategy of R&M in the region.”

R&M will support Mindware in providing turnkey technology solutions to the market, especially in the data center segment. The vendor’s renowned, state-of-the-art offerings will be now made available across the region via Mindware’s seven warehousing hubs. The distributor and their reselling partners will have access to an extensive database of knowledge, including the ability to enroll in the R&M Academy, providing a variety of courses covering various technology topics in different verticals. The vendor will also provide international and local support of senior technical consultants and technical engineers.

“Serving the channel for more than three decades, Mindware today enjoys a top position in the enterprise software and hardware distribution in the Middle East. We hope that this is the beginning of a long-term, mutually beneficial partnership that will fuel the growth of R&M and Mindware in the region,” concluded Nabil Khalil, Executive Vice President, Middle East, Turkey, and Africa at R&M.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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