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Google Cloud Infrastructure Used to Offer a Better Viewer Experience for Global Football Fans

As football continues to be at the forefront of sporting activities in Qatar this year, Google Cloud announced today an expanded collaboration with Sponix Tech, the Qatar-based sports technology provider, that has been providing a first-of-its-kind immersive match experience for football fans around the world. Leveraging Google Cloud’s infrastructure, Sponix Tech has provided two differentiated technology solutions that are used by broadcasters, football leagues, and clubs in the Middle East and Europe.

“The collaboration with Google Cloud has enabled Sponix Tech to become one of the first companies worldwide to bring immersive replays and virtual advertisement technologies with fully remote production workflow over internet protocol (IP). This unique offering allows Sponix Tech to provide breakthrough software-based solutions for the sports industry without the need for any hardware set up in stadiums,” the companies said in a statement.

To provide an enhanced fan experience Sponix Tech introduced SPOV, a unique solution that serves up an immersive replay for viewers to experience the match in the eyes of their favorite players. Top-tier names like UEFA, Mediapro Belgium, UAE Pro League, S.L. Benfica, and FC Koln use SPOV for their matches to provide their fans with an immersive experience.

Also, broadcasters such as beIN Sports, RMC Sport, and Al Kass are able to enhance their fan experience with this technology in their studio programs. “The solution has become a very popular feature among fans, as it gives them the opportunity to relive their favorite moments of a football match from multiple perspectives. This innovative technology was implemented for the first time during the UAE Super Cup in 2020, where fans had the opportunity to replay their favorite players’ moments during the Super Cup finale,” the companies said.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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