Kratika Sangal, Director of Marketing Communications and Channel Marketing for Secure Issuance at HID Global, speaks about her company’s participation at GITEX Global 2022
Are you participating in GITEX Global 2022? If yes, which products and solutions will you be showcasing at the event?
Yes, we look forward to connecting with partners, customers, and end-users in the security industry once again. We will be showcasing the latest solutions in Secure Issuance (SI), including an affordable high-speed ID and card printer, Identity Authentication Management Solutions (IAMS) for zero-trust environments, as well as biometric identity and verification solutions.
What are your expectations from the event this year?
Earlier this year, HID Global outlined seven trends that are shaping the security industry, including sustainability, data analytics and artificial intelligence, contactless biometrics, and zero-trust security. We expect to have conversations with our partners and end-users regarding these trends, helping them identify the future-proof solutions that address them.
For example, our ID and card printers are not only fast and reliable, but feature Drop-on-Demand (DOD) inks, helping eliminate wasted ribbon panels. Another example is our biometric solutions, which enable secure authentication while complying with complex data privacy regulations. Finally, we are also eager to hear from our customers and help them solve their most pressing challenges in security.
What will be your theme of participation at GITEX?
HID Global has been powering and protecting the physical and digital identities of the world’s people, places, and things for more than 30 years, and despite our stability and experience, we’re always striving to be at the forefront of the industry. Technologies and new demands are always emerging, so we want to showcase how this focus on innovation is translated via our integrated solutions—from secure issuance of documents to seamless authentication and management of these documents to contactless biometric enrolment and
How have your regional strategies changed in recent months?
HID continues to focus on having a strong presence across the globe, and thanks to our Global Partner Program, we’ve successfully accomplished that. Our elite Global Partner Program equips our partners to solve customers’ secure identity challenges and drive mutual growth.
Our Channel Marketing Teams are closely aligned with our Channel partners to support them with marketing and sales enablement materials, training, and resources. We’ve also recently expanded our HID sales teams across Africa to better support customers who are embracing digital transformation in the continent.
Any other info you would like to add?
Don’t forget to visit HID at Booth H5-A15 and we hope you enjoy the conference!