Jason Ou, the President of Hisense Middle East & Africa, speaks about his company’s participation at GITEX Global 2022
Are you participating in GITEX Global 2022? If yes, which products and solutions will you be showcasing at the event?
Yes, Hisense will be participating at GITEX Global 2022, and we plan to introduce some of our latest technology from across our core business verticals, such as corporate, consumer, medical, and smart transportation. With smart technology at the forefront of our set-up, our stand display will include Hisense Medical Technology, Smart Transportation, QSR Solutions, Smart Meeting Solutions, Smart Display Screens, and our revolutionary range of key consumer technologies, such as the 100-inch Laser TV, 8K mini-LED TV, and VIDAA OS.
Also, our premium European home appliance brand, Gorenje, will showcase its finest built-in and stand-alone refrigerators, washers, cooking range, and dishwashers. Going forward, AI-based products and technologies will be the preference. Hisense has always delivered technology ahead of its time – for example, our Laser TV revolutionised the home viewing experience, receiving global applause – so we remain dedicated to bringing interesting and innovative technology to the market.
As a brand, we look forward to introducing our new technology solution ‘Connect Life’ app, which enables customers to access any home appliances through a touch of their smartphone. This technology will help rein in the daily chaos and create a seamless experience for consumers.
What are your expectations from the event this year?
GITEX provides a platform for us to present our most significant and ground-breaking technology. Through our participation this year, we aim to connect not only with our established business partners but also to meet our consumers – and potential consumers – and share further information on our new innovative technology and the latest consumer electronics range. We look forward to presenting Hisense’s knowledge and expertise in the technology sector to solidify our reputation as genuine innovators operating in the Middle East.
What will be your theme of participation at GITEX?
Although we are not pinning a specific theme to our participation this year, re-imagining life through innovation is certainly something that will run through our stand activation. Having said that Hisense is constantly analysing big data and artificial intelligence to reshape technology, with an end goal of developing products that will possess life-changing technology making our consumers’ day-to-day life easier.
As I mentioned, we have also recently entered the healthcare industry, with radiology monitors and ultrasound devices undergoing final testing in hospitals across the region. These products will be displayed at the show as Hisense takes the first steps towards revolutionising the lives of surgeons by providing advanced tech medical equipment that ensures more precise imaging and in turn both reduces doubts and improves results.
Do you plan to run any online engagements such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX?
This year, we are mainly focusing on the technology experience at our stand and will be running live demonstrations of all products on display, providing consumers, partners, and interested parties a better understanding of not only the technology but also how it is changing the game.
How have your regional strategies changed in recent months?
Well, we recently launched our first brick-and-mortar store – situated at Dubai Hills Mall in the UAE. Solidifying our commitment to the region, our next flagship store is planned in Qatar located in Lagoona Mall, followed by stores in Saudi Arabia, Kuwait, and other regions in the coming months. As we rapidly shift into a post-pandemic reality, our commitment stays the same, but the timeframes are projected to accelerate. Through the increase of brand partnerships and retail penetration, we continue to work towards providing the best we can for our customers.
Our strategy has been directed towards brand expansion; this has led to penetration into multiple new retail spaces in the Middle East region. While we keep strengthening the retail business, simultaneously, we plan to scale up our e-commerce business too. Additionally, our most nascent business ‘B2B’ vertical is maximising its exposure in the region – with the advent of Commercial Display Solutions, Smart Media Equipment, Medical Equipment, and Smart Transport Solutions. This underlines our commitment to investing in regional markets, driving innovation, and delivering quality to our customers.
Through GITEX Global 2022, we aim to tap into the newer markets in the region and make the brand easily accessible.
Any other info you would like to add?
This year is extremely crucial for the brand, as we are the sponsors of the global sporting event ‘FIFA World Cup 2022TM this association has increased the brand visibility and thus raises the expectations not only of our business partners but also end consumers. And to meet these innovation standards, Hisense is introducing major tech solutions in each of its product segments. Laser TV has been an applaudable innovation that has impressed buyers across the globe.
Followed by 8K supportive TVs, exclusive ULED TV models for FIFA, and ‘Connect Life’, an innovation in our extensive home appliance line that keeps you connected with your appliances through mobile. Most excitingly of all the brand is looking forward to the FIFA World Cup 2022, which is the first-ever global football tournament to be held in the Middle East and promises a plethora of opportunities for both Hisense and its consumers to feel more connected with each other and the beautiful game.