Jason McMillan, the Sales Director at Epson Middle East, says GITEX brings technology and business leaders from across the world together
Are you participating in GITEX Global 2022? If yes, which products and solutions will you be showcasing at the event?
As it expands, the Middle East’s healthcare industry needs technology that simplifies and streamlines workflows, saving time and resources to invest in patient care. 65% of those working in healthcare in the MEA region claim that poor scanning technology is preventing the move to digitisation, according to the recent survey results. Hospitals can now scan and print quickly with Epson’s WorkForce printers and scanners, and interact effectively with Epson’s ultra-short throw projectors, enabling faster patient care – all on display at GITEX 2022.
Epson solutions are found across the region’s retail sector, from fashion to cafés, enabling companies to enhance their customer experiences and increase engagement with shoppers through dynamic digital signage. During GITEX, Epson will showcase three-dimensional image mapping on a couture gown, while also demonstrating laser installation projectors that deliver promotional content in high definition. Epson’s tablet point-of-sale (POS) and portable receipt printers show how regional retailers can deliver quality service anywhere in this rapidly evolving industry.
The real estate and construction sectors in the region have specific challenges, and for GITEX 2022, Epson has targeted technology solutions to address these issues. One stand-out technology is the Epson Moverio Augmented Reality (AR) industrial smart glasses designed for industrial applications such as remote assistance, workflow guidance, and training. Hard-hat compatible, Epson Moverio smart glasses connect construction personnel on-site with technical experts based remotely. This means that information and guidance can be passed both visually and verbally using live two-way communications to resolve complex technical issues, assist with repair and maintenance and facilitate on-site training.
In addition, the construction zone at GITEX will feature the Epson SureColor SC-T7700D technical series for printing and scanning AEC/CAD/GIS drawings and plans. With precise line definition, colour accuracy, and security for plans and drawings, as well as the SC-T3100M compact and affordable, large format 24-inch printer with an integrated scanner that is easy to transport across building sites.
60% of respondents in teaching and education believe that technology provides students with greater access to learning materials. With many hybrid learning trends in the GCC, Epson’s education technology helps support the new roles of the teacher, while enabling creative collaboration in the classroom. Epson’s simple educational switches include interactive display solutions, education document cameras, inkjet printers, and scanning solutions for an engaging, optimal learning environment – all of which can be experienced in an immersive education environment at GITEX 2022.
Epson’s state-of-the-art immersive technology, with its range of high-lumen laser projectors, creates a thrilling, transformational customer experience. As the world’s leading manufacturer of projectors, with over a third share of the global projector market, Epson offers solutions that cater to a range of industries such as digital signage and events. The recently launched Epson EB-PU2220B is among the world’s smallest 20,000lm laser projectors. With high lumens and 3LCD technology, this compact projector has easy installation and set-up, simple maintenance, and great image quality, delivering high-impact immersive experiences.
What are your expectations from the event this year?
Each year, GITEX brings technology and business leaders from across the world together. I look forward to meeting like-minded industry individuals and engaging with potential customers and channel partners. GITEX is a key platform for Epson and organisations of all sizes and across many industries to drive new business, get closer to customers and partners, and exchange best practices with government, business, and technology thought leaders from the UAE, the Middle East, and worldwide.
What will be your theme of participation at GITEX?
Epson’s GITEX 2022 focus is highlighting specific solutions that resolve the challenges facing customers in some of the region’s fastest-growing industries such as healthcare, retail, education, and construction while underscoring the company’s leadership in areas including immersive display solutions for events.
As sustainability becomes an increasing priority across the region, Epson will showcase WorkForce business inkjet printers, highlighting an energy reduction of up to 83% for companies compared to laser printing options.
While GITEX is a vital part of Epson’s annual calendar, there is always an element of fun – in 2022, Epson’s guests can take a swing at the longest drive in a virtual golf simulator, highlighting the company’s high-resolution projection and display solutions, and celebrating Epson’s global partnership with the Ladies Professional Golf Association (LPGA.)