Shure to Showcase State-of-the-Art Audio Solutions at GITEX 2022

Simplified and intuitive technology is essential for workplace collaboration. AV/IT technologists continue to acknowledge the trend toward products that are easy to implement in any space and are seamlessly compatible with existing platforms. In addition, dependable audio capture, design aesthetics, and scalability are also expected. Since 2016, Shure Microflex Advance Networked Array Microphones have set the standard for premium array microphone technology; the market-leading MXA910 has popularized the use of ceiling array microphones in corporate, education, and government meeting spaces. Now, Shure is ready to up the ante for even the most discerning AV integrators, IT professionals, and end users.

Today, Shure is ushering in a new era of array microphone technology with the introduction of the MXA920 Ceiling Array Microphone. With Automatic Coverage technology, MXA920 provides pre-configured audio capture with minimal setup required, dramatically reducing the time and cost of deployments for integrators. The MXA920 also employs Next Generation Array Architecture for enhanced directional pick-up and more natural speech. Plus, the onboard IntelliMix DSP delivers noise and echo-free performance as well as unprecedented audio clarity and intelligibility for AV conferencing across room types—executive boardrooms, higher education hybrid classrooms, and corporate and government meeting spaces. Two form factors (Square and Round) support design integration into even the most sophisticated facilities and meeting spaces.

“AV conferencing is only as good as the quality of participants’ audio,” said Doug Daube, Director of Microphone Systems at Shure. “Now more than ever, we’re seeing our customers require solutions that capture the voice naturally, fitting beautifully into a room’s aesthetic, and making it effortless to connect participants—no matter where they are. These modern and evolving demands are met by the MXA920, ensuring easy deployment and unmatched voice capture.”

Networked audio capture that covers the most challenging acoustic spaces and supports customized applications is table stakes for today’s professionals. With the MXA920, audio professionals can achieve easier deployment and better accommodate demanding applications like camera tracking, voice lift, and sound reinforcement.

Key differentiating features of the MXA920 include:

  • Automatic Coverage Technology—the MXA920 provides superior pre-configured audio capture that requires minimal setup. Out of the box, it seamlessly and automatically covers up toa30x30 foot (9×9 meter) area, reducing setup time and effort –potentially offering integrators significant savings in time and labor. Coverage can also be further customized to suit different room layouts or seating arrangements, to capture only the meeting participants you want –while avoiding the areas you want to exclude.
  • Next Generation Array Architecture—the MXA920 offers more directional pick-up across the frequency spectrum to maintain accurate coverage of specific areas while enhancing voice quality for more natural sound–and focusing less on other sounds in the room. The completely new DSP algorithms enable more natural speech for participants to be heard clearly and precisely.
  • Greater Application Flexibility—the MXA920 sends the precise location of every speaker to your camera control system for more accurate camera tracking. Steerable Coverage technology with individual audio outputs enables higher gain before feedback in Voice Lift and Sound Reinforcement applications.

The MXA920 is Certified for Microsoft Teams when used with the IntelliMix P300DSP and Microflex MXN5C networked loudspeaker, for simplified connectivity for end users. Available models include Square (white only) or Round (white, black, or aluminum) options that are all paintable to match the room décor.

Both Shure’s Microflex Ecosystem and Stem Ecosystem solutions deliver high-quality audio products backed by a legendary support infrastructure that the Company is known for. Shure offers innovative audio solutions that are straightforward to set up, user-friendly, and built to last. With two distinct product portfolios for conferencing audio, Shure has systems ideally suited to any type of customer and any type of meeting or teaching space. From small collaborative spaces to large multi-purpose rooms, from the largest global enterprise or university to the small-medium business or local college, Stem Ecosystem and Microflex Ecosystem solutions scale to the needs of any sized institution.

The Shure MXA920 is the Company’s next evolution in ceiling array technology and offers users improved audio clarity. Shure will exhibit at Gitex Global 2022, Hall 7,  C-40.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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