GITEX Global 2022: Delinea Participates for the First Time Under its New Brand Identity

Mohammad Ismail, the Regional Director for the Middle East at Delinea, says his company’s core message to attendees at GITEX is that the opposite of complex isn’t simple

Are you participating in GITEX Global 2022? If yes, which products and solutions will you be showcasing at the event?
Delinea is a leading provider of privileged access management (PAM) solutions that make security seamless for the modern, hybrid enterprise. At GITEX, we will showcase our portfolio of solutions that empower organisations to secure critical data, devices, code, and cloud infrastructure to help reduce risk, ensure compliance and simplify security. We offer a comprehensive and modern PAM solution portfolio that not only provides the right users just in time and just enough access to critical data, servers, and applications but also provides end-to-end monitoring and reporting to identify abuse of privilege and quickly thwart attacks.

What are your expectations from the event this year?
GITEX this year will be especially relevant to us as it will be the first edition of the show where we will participate under our new brand identity which was unveiled earlier this year following the successful merger of established Privileged Access Management (PAM) leaders Thycotic and Centrify. We are excited to have the opportunity to introduce prospects, customers, and partners to Delinea, and to our new Regional Director, Mohammad Ismail, who joined us in August year from our valued distributor partner, Shifra.

Through our engagements at the event, we want to emphasize that whether in the cloud or on-premises, Delinea provides powerful, customizable, and scalable solutions to secure organizations of any size or in any industry, no matter their PAM maturity.

What will be your theme of participation at GITEX?
As organisations continue their digital transformations, they are faced with increasingly sophisticated environments and more challenging requirements for securing an expanded threatscape. Legacy PAM solutions are not designed for today’s hybrid environments, are too complex, and cannot solve current privilege management challenges.

Our core message to attendees at GITEX is that the opposite of complex isn’t simple – it’s seamless. Our mission is to provide security that’s invisible to the user, while simultaneously providing IT and security teams with the control they require.

How have your regional strategies changed in recent months?
Remote work, hybrid IT environments, and new types of applications and endpoints continue to expand the privileged account attack surface. This has created an urgent need for a holistic vision, bringing together PAM capabilities that address traditional and emerging use cases from one unified interface – what we at Delinea call Extended PAM

As business requirements and the threat landscape has evolved, so too has our regional strategy. We are presently focused on evangelising the Middle East market on how the Extended PAM approach redefines PAM to treat all users as privileged users and address complex IT environments. Our aim is to help businesses recognise how this solution ensures scalability by treating identity as the common thread for authentication and applying policy-based authorisation controls to meet zero trust and least privilege best practices.

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