GITEX Global 2022: Palo Alto Networks to Showcase its Cybersecurity Tech

Tarek Abbas, the Director of Systems Engineering for Emerging Markets at Palo Alto Networks, says GITEX Global has always been a great platform to showcase innovative cybersecurity products and services

Which products and solutions will you be showcasing at the event?
Yes, we have a much bigger presence at GITEX Global 2022 this year to be able to showcase our leading cybersecurity technology. Customers visiting GITEX will be able to see live demos of our best-in-class cybersecurity platforms representing our 3 main security pillars plus our services: Strata (The Networks Security with NGFW and SASE), Cortex (Endpoint security and SoC Automation, Unit42 Incident Response), Prisma Cloud (Cloud Security) and Professional Services.

What are your expectations from the event this year? 
GITEX Global has always been a great platform to showcase our new and innovative cybersecurity products and services. It’s a great opportunity to meet new and existing customers, partners, and other leading technology experts to discuss recent updates and trends in cyber security and get their feedback so we can continue our conversation developing our relationship as their security partner of choice.

What will be your theme of participation at GITEX? 
Palo Alto Networks is the world’s cybersecurity leader. We innovate to outpace cyber threats, so organizations can embrace technology with confidence. We provide next-gen cybersecurity to thousands of customers globally, across all sectors. Our best-in-class cybersecurity platforms and services are backed by industry-leading threat intelligence and strengthened by state-of-the-art automation. Whether deploying our products to enable the Zero Trust Enterprise, responding to a security incident, or partnering to deliver better security outcomes through a world-class partner ecosystem, we’re committed to helping ensure each day is safer than the one before. It’s what makes us the cybersecurity partner of choice.

Do you plan to run any online engagements such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX? 
Yes, we are proud to have Helmut Reisenger, Palo Alto Networks EMEA & LATAM CEO joining us for the event and delivering a Keynote at the GITEX Global Stage on Day 2 of the event. We will also run 6 different demo stations with live demos showcasing our leading cybersecurity platforms and services that are backed by industry-leading threat intelligence and strengthened by state-of-the-art automation. We will also run technical enablement sessions/workshops at different times during the week.

How have your regional strategies changed in recent months? 
Amid a time of geopolitical and economic uncertainty, the pandemic, continued hybrid work, and the accelerating shift to the cloud, attackers have not stood still. Customers have never needed a strong cybersecurity partner more. Palo Alto Networks delivers what’s next in security to help organizations get ahead of the threat landscape, with broad industry recognition of our best-of-breed platforms: network security, cloud security, and security operations. We are committed to our customers in the region to deliver a seamless experience that puts them on a fast path to value.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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