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FIFA World Cup 2022 Fuels Demand for Big Screen TVs, Says EROS

EROS has announced that the FIFA World Cup 2022 has fuelled demand for big-screen TVs, panels, and soundbars – forecasting a spike in sales of up to 200 percent. According to FIFA, Qatar 2022 will be watched by over 5 billion people. A recent study by YouGov, also indicates that seven in ten soccer fans in the UAE plan/ prefer to watch the World Cup 2022 at home.

EROS highlights that the World Cup remains a social experience and fans will spend an average of 5,400 minutes watching their much-awaited month-long sport in the comfort of their home along with family or friends. UAE residents will look at upgrading their old TVs to at least a minimum of the 65-to-98-inch screen for a heightened stadium experience – as this is the first World Cup to take place in an Arab country.

There are several attributes a fan will look into, to evoke the atmosphere of the stadium apart from a large screen. This includes a quicker refresh rate that is required for fast-moving sports, smooth picture quality, life-like sound, and better connectivity among other smart features.

EROS will also provide a range of promotions, such as additional warranty, free soundbars, Buy Now Pay Later, easy/zero interest payment plans, and discounts among other value-added offers. In addition, the retailer will provide a sustainable trade-in option for consumers to exchange their old TVs and help them save.

Mohammad Badri, Director of EROS Group, said, “The World Cup is one of the most-watched sports events worldwide. Fans who want to have a closer, better view and feel the thrill of the World Cup actions, will definitely take this opportunity combined with other festive promotions to upgrade their TV for a bigger screen. At EROS, consumers can choose from a premium to an affordable range of TVs and also save significantly with our attractive promotions.”

EROS will run a massive promotion from October 24th to November 30th both in-store and online along with providing 24-hour delivery and free installation in any Emirate.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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