HP Announces new Leadership Team in the Middle East

Today, HP has announced new leaders in the Middle East and Africa region. Ertug Ayik is appointed Managing Director of HP business in the Middle East and Africa regions. Ertug joined HP 25 years ago and during his career has held various executive positions covering sales and marketing in the company’s computing and printing businesses. In an extremely dynamic, constantly changing, and competitive sector, he has worked on building teams and strategies to embrace technologies both in personal and commercial environments.

After being the General Manager of HP in Turkey, he moved to Dubai in 2015 and most recently successfully lead Print Business in the EEMEA region (Eastern Europe, Middle East & Turkey, Africa). Ertug holds a Bachelor’s degree in Electrical & Electronics Engineering and an MBA from Bosphorus University, Turkey.

Peter Oganesean is appointed Managing Director of HP Middle East. Peter joined HP in 2005 and since then has been working in different leadership roles out of the UAE. Over the last 10 years, Peter acted as Managing Director of HP UAE & East Africa and his most recent role was Head of Print for the Middle East, KSA, and Turkey.

Peter holds a BS in Finance from the Academy of Economic Studies of Moldova, he also did an Executive Education program from Stanford University Graduate School of Business in California, US.

Both IT veterans are located in Dubai, UAE.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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