PROVEN Arabia Unveils Three Key Strategic Leadership Changes Within the Group

PROVEN Arabia, a leading Saudi Arabia-based holding company with a diverse portfolio of corporate brands offering comprehensive solutions in the Middle East market, has announced three significant executive changes as part of its pursuit of a new business vision.

Hilel Baroud, an accomplished leader with over two decades of experience in sales and technical capacities, has assumed the role of Chief Executive Officer at PROVEN Consult. His exceptional track record, particularly with UiPath in the MENA, Eastern Europe, and CIS regions, played a pivotal role in driving rapid expansion. Under Hilel’s leadership, PROVEN Consult has witnessed improved intelligent automation delivery, streamlined business operations, and heightened customer satisfaction. As CEO, he will focus on laying the foundation for a future where cutting-edge intelligent solutions are at the forefront of organizational automation and digital transformation. Hilel aims to foster innovation and forge strong collaborations to establish PROVEN Consult as a customer-centric organization.

Mohammed Alhanin, a seasoned financial specialist with over 18 years of experience in various industries and projects, including restructuring, financing, IPOs, mergers, and acquisitions, has been appointed as Group CFO. In this capacity, he will support PROVEN Arabia’s group entities in developing strategies and driving profitable growth.

Pavel Makarevich, who has contributed significantly to product development in his role as a product manager at PROVEN Solution, has been promoted to Vice President. Pavel’s expertise lies in conceiving and developing innovative products and brands related to virtual reality, robotics, chatbots, and document understanding. In his new role, he will spearhead the alignment of product, design, engineering, marketing, and sales strategies. Pavel will also actively participate in the development of novel concepts and the launch of new products and services.

CEO of PROVEN Arabia, Zaid Al Mashari, expressed his enthusiasm for the leadership changes, emphasizing the company’s commitment to placing people first in its expansion efforts. He commended Hilel’s leadership, customer focus, and business acumen, which are expected to advance the organization. Mohammed’s financial management expertise is seen as a valuable asset in achieving the necessary financial planning and stability for ambitious growth plans. Pavel’s proficiency in product design and management is set to unlock exciting possibilities for developing inventive products and services to meet evolving customer needs.

Zaid Al Mashari highlighted PROVEN Arabia’s dedication to sustainable organic growth and continual progression. The company aims to make a lasting impact in the market by offering superior solutions that cater to evolving customer demands while contributing significantly to the overall progress and success of the country.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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