Fissal Oubida, the General Manager of the Middle East, Africa, and the Indian Subcontinent, and the Global Marketing Director at Lexar speaks about his company’s regional commitments
Tell us about your participation at GITEX Global 2023. Which products and solutions will you be showcasing at the event?
Lexar aims to showcase the future of flash memory solutions at Gitex Global 2023. The new product lineup includes microSD cards, internal SSDs, DRAM and portable SSDs, which are designed to work seamlessly with multiple devices such as sports camcorders, tablets, smartphones, and even drones. As is the case with all Lexar products, the newly expanded portfolio will offer high-speed performance combined with higher memory capacities, allowing users to capture, access, play video/games and transfer high-definition multimedia files including 4K video at blazing speeds.
Lexar will also be showcasing memory solutions with a unique rugged design that are water and dust-resistant, capable of handling shocks from a height of 3 meters.
What are your expectations from the event this year?
GITEX Global is the world’s largest technology show, bringing together exhibitors and visitors from across the globe. The event is an ideal platform for us to showcase our award-winning range of memory and storage solutions that are designed to specifically meet the unique needs of consumers in the Middle East and Africa region.
Lexar has been a regular participant at GITEX, a forum that has enabled us to demonstrate how we harness the wonders of technology to create cutting-edge memory and storage solutions that thousands of our customers rely on every single day.
What will be your theme of participation at GITEX Global 2023?
We will be demonstrating our new, expanded portfolio that is designed on Lexar’s corporate pillars of Reliability, Data Security and Quality for photographers, videographers, gaming professionals, content creators and PC enthusiasts.
Do you plan to run any online engagements such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX 2023?
Lexar will be giving a Tech Talk on the topic ‘The Future of Semi-Conductor Industry’. The topic will cover the following areas – the future of the semiconductor industry, the challenges of the semiconductor industry, and the impact on other technologies.
How have your regional strategies changed in recent months?
The Middle East and Africa region is central to Lexar’s ambitious growth strategy, driven by favourable market dynamics. According to a recent report published by Future Market Insights, the Middle East and Africa data storage market is forecast to surpass a valuation of $8.43 Billion by 2025, and Lexar is well-positioned to capitalize on the growing demand for memory and storage solutions through our wide range of award-winning products.
The strategic collaboration with our distribution partners is key to Lexar’s growing market share in our focus markets. We effectively leverage our partners’ extensive network, market knowledge, and strong distribution capabilities to accelerate our market penetration and enhance our brand presence.
Any other info you would like to add about your participation at GITEX Global 2023?
GITEX Global is an opportunity for Lexar to highlight our deep commitment to the Middle East and Africa region. Data storage has become indispensable amidst the rapidly growing internet users in the region, coupled with the steep rise in the volume of data generated from various digital platforms. This has resulted in a significant demand for more advanced and secure data storage solutions, a trend we expect will continue to grow for the foreseeable future.
Our participation at GITEX Global will go a long way in our efforts to bolster our brand visibility across our target segments and provide support to our customer base, while also connecting with potential partners and clients.