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iFixit to Lead the Way in Eco-Friendly Repair Solutions at Channel Summit MENA 2024

iFixit, a company known for its freely accessible and editable online repair manuals, has announced that it will be participating at Channel Summit MENA 2024. The company plans to show off its revolutionary approach to electronics repair, sustainability, and consumer empowerment at the event.

iFixit says that its core mission is to empower individuals to repair their own devices. This strategy addresses the escalating issue of e-waste by making repair resources accessible even to novices. This approach is not only environmentally conscious but also a practical solution for consumers aiming to prolong their electronics’ lifespan.

Rodriguez Stohrer, iFixit’s Head of Global Sales, highlighted that e-waste is among the fastest-growing elements in the global waste stream. iFixit’s scope isn’t confined to smartphones; its tools and components cater to a wide range of electronics, from laptops to gaming consoles, underscoring their commitment to making repair viable for numerous devices.

Stohrer is quite happy with the rising awareness of the right to repair among the public, manufacturers, EU institutions, and national governments. He noted, “iFixit creates and hosts repair manuals for everything from computers to cars, ensuring people worldwide have the guidance they need to repair their possessions instead of discarding them.”

Having established a presence in over 30 European countries, iFixit is now concentrating on expanding its footprint in the MENA region. Its participation in Channel Summit MENA is a stride towards identifying new distribution and retail partners, thereby disseminating its empowering message of repair and sustainability and widening the repair spectrum.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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