Dreame Debuts AI-Powered Smart Home Lineup, Marks MEA Growth with Dubai Flagship Store

Global smart home innovator Dreame Technology has officially entered the Middle East and Africa (MEA) market, marked by the grand opening of its first regional flagship store at Dubai Hills Mall and the debut of a strategic new product lineup tailored to the region’s demand for intelligent, integrated living solutions.

Building on this momentum, Dreame is accelerating its regional expansion strategy. “As a leading home technology brand known for innovation and user experience, Dreame has empowered over 21 million families worldwide to enjoy smarter living,” said Toni Xia, President of Middle East & Africa, India, and Latin America at Dreame. “The MEA region has always been a strategic priority—and we aim to become the No. 1 smart home brand here.”

“By 2027, our goal is to achieve 50% market share in the robot vacuum category across both the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA),” said Johannes Mueller, Director of Middle East & Africa at Dreame. “To support this, we’ve launched the Star Light Expansion Plan — a retail initiative designed specifically for the MEA market, with 150 points of sale including Dreame-owned stores and key channel partners.”

The Dubai flagship store serves as a hands-on showcase for Dreame’s cutting-edge smart home appliances, offering consumers an immersive experience with the brand’s latest innovations in robotic cleaning, air purification, and personal care. The opening underscores Dreame’s commitment to bringing AI-powered, lifestyle-enhancing technology to households across MEA.

Next-Gen Smart Home Innovations
At the launch event, Dreame unveiled several industry-first technologies, including:

1. X50 Ultra Complete (X50 UC) Robovac – The world’s first robotic vacuum with retractable legs, overcoming traditional limitations with ProLeap height adjustment and 20,000Pa Vormax suction for seamless multi-surface cleaning.
2. H15 Pro Wet & Dry Vacuum – Featuring the first AI-powered robotic arm (GapFree AI DescendReach) for edge-to-edge coverage, 100°C hot water washing, and 21,000Pa suction.
3. Z30 Cordless Stick Vacuum – A 310AW TurboMotor powerhouse with HEPA H14 filtration, ideal for pet hair and fine dust.
4. AirStyle Pro – A 7-in-1 professional hair styling kit with salon-grade precision and heat protection.
5. PM20 Air Purifier – Equipped with adaptive airflow tracking and real-time Enviro Detect sensors for intelligent air quality control.

A Flagship Experience in Dubai
Located at Dubai Hills Mall (First Floor, FF-247), the new store blends sleek, marble-inspired design with interactive displays that bring Dreame’s AI-driven technology to life. To celebrate the opening, visitors can enjoy:

1. Exclusive promotions, including gifts with purchase and a lucky draw (grand prize: X50 UC worth AED 5,999).
2. Live styling demos and expert-led product walkthroughs.

MEA Market: A Strategic Priority
Dreame’s MEA expansion is backed by its Star Light Expansion Plan, aiming to establish the brand as the No.1 robot vacuum in the UAE and KSA by 2027. With 60% of its workforce dedicated to R&D, Dreame emphasizes localized innovation, including:

1. Region-specific product adaptations (e.g., enhanced suction for Middle Eastern homes).
2. Future retail expansions and partnerships across MEA.