IFA, the biggest consumer electronics show in Europe, is an annual riot of cool wearables, big TVs, and jewel-toned washer-and-dryer sets.
While the show formally runs from Sept. 4-7, most of the big announcements will come out between Aug. 30 and Sept. 1. The Berlin-based trade show tends to be a place where major electronics firms announce key elements of their holiday lineups, and we’re going to be onsite checking everything out.
This year, Arabian Reseller will bring you the latest updates from IFA. We’ll also have all the usual hands ons, slideshows, and full reviews of products we receive in advance. So keep an eye on our Facebook page for all the updates!
IFA will then bleed into another hot week for mobile electronics. LG is announcing its V20, the first phone to launch with Android Nougat, in San Francisco on Sept. 6, and Apple is hosting its iPhone event on Sept. 7. We hope to be at both of those events, too, bringing you live views from the scene.
Here’s all of what we expect to go down at IFA (and shortly after.)
Acer (4 AM ET, Weds. 8-31)
We’re expecting a super-slim laptop from Acer, if its IFA invite is anything to go by.
Otherwise, Acer could do with an update to its Liquid Jade Primo phone from last year, and maybe some clarity on whatever happened to the disappearing Predator 6 gaming phone. In May, Acer announced a partnership with StarVR to create its own PC VR gaming headset, and it might have a striking demo at this show.
Asus (7 AM ET, Weds. 8-31)
Asus promises a “Zenvolution” at IFA this year, and its swirly graphic evokes camera lenses and AR space mapping. Last year’s IFA brought us the Zenfone Zoom and the Zenfone Max, but TechnoBuffalo mentions that the ZenWatch 3 just got FCC approval, which could bring us a new Android Wear smartwatch with a round display. We’re also hearing rumors that Asus will bring new convertible laptops to the table.
Fitbit (12:30 PM ET, Fri. 9-2)
Fitbit on Monday revealed the Fitbit Charge 2 and Fitbit Flex 2, both of which will be on display in Berlin. These updated fitness trackers are made of black textured rubber, with the smartwatch-like Charge 2 offering a large display and the PurePulse heart-rate tracker from the Charge HR. The Fitbit Flex 2 is a swimmer-friendly, display-free tracker wristband.
Huawei (4:30 AM ET, Thurs. 9-1)
Huawei promises to “defy expectations” at its press conference, and its teaser video (below) gives away nothing—not even a product category. That said, we’ve seen Huawei’s flagship phones, the Huawei P9 and Honor 8, already, and the Matebook laptop is pretty fresh—so what’s left? Huawei hasn’t updated its tablet or wearables lineups in a while, and it’s doing relatively little in VR, so we’d expect the Huawei announcement to fall under one of those categories. PhoneArena reports than an 8-inch MediaPad M3 tablet has also received FCC approval, so maybe that’s part of what’s coming.
Lenovo (2 PM ET, Weds. 8-31)
Lenovo released a teaser video (below), which seriously oversells its product line: I don’t think we’re going to see the fully bendable smartphones in the video. But it promises a “new chapter in tablets,” with a “whole new kind of intuitive keyboard,” showing a tablet with some sort of very flat glass touch-screen keyboard. This may be related to the company’s long-rumored Yoga Book: a convertible, Android-powered laptop which was widely leaked throughout March and April thanks to an appearance on the Red Dot design buy cipro antibiotic online awards website, but never surfaced on the market. Could Lenovo have been waiting for the dual-window functionality in Nougat? We want to know.
Otherwise, we’re dying to see a final version of Lenovo’s Google Tango-equipped Phab2 Pro, and we’re sure to see an array of updated laptops and Yoga tablets.
LG (8 PM ET, Tues. 9-6)
Bad news: while several sites suggest an LG G Flex 3 will launch at IFA, we’ve heard nothing of the sort. Rather, LG is keeping its powder dry for its launch of the LG V20, the first phone running Android 7.0 Nougat, on Sept. 6 in San Francisco.
What we need to see from LG at this show, though, is more “friends” for the LG G5 phone. The G5 may be modular, but it only has one add-on module right now, and its buzzy Rolling Bot never hit the market at all. What’s the future of modularity for LG, especially as it looks like it’s getting lapped by Motorola?
Let’s not forget that LG is a major home entertainment provider, either. Some big TVs and entry into the UHD video player market would be good things to see as well.
Motorola (See Lenovo, above)
We’re expecting to see the global variant of the Moto Z at IFA. Motorola is also promising additional Moto Mods, the add-on functional backs that attach to the Moto Z. Current mods include a projector, speakers, and add-on batteries. What could come next? Perhaps a Hasselblad-branded camera module, as leaked photos show.
Samsung (12 PM ET, Weds. 8-31)
Samsung’s big announcement will be the Gear S3 smartwatch. What features could this Tizen-powered sport piece have that the Gear S2 lacks? Totally unfounded rumors suggest a faster processor, more RAM, and three different bezel designs, but there needs to be something punchier to get people to upgrade from the successful (as far as smartwatches go) Gear S2.
Also, expect some smart home announcements to roll out the next day. At last year’s IFA, Samsung showed off SmartThings, a home hub system, and it should develop that ecosystem further this year. The company is also promising curved gaming monitors.
Sony (7 AM ET, Thurs. 9-1)
Sony’s trade show announcements tend to be a carnival of product lines, from PCs to TVs to phones, all at once. Its invite has headphones, mobile phones, cameras, and a TV set on it. In home entertainment, we’re looking for an UHD Blu-Ray player and streaming box, breaking out some of the functionality we expect from the upcoming Playstation Neo. Phone-wise, we may get a flagship Xperia XZ or XR handset, and master leaker Evan Blass suggests an Xperia X Compact is coming.
TomTom (2:30 AM ET, Thurs. 9-1)
TomTom may be refreshing its fitness tracker lineup with several new models. We don’t know much about these plans yet, but there could be up to three trackers at the low, middle, and high price ranges.
ZTE has a press conference at IFA, and its sub-brand Nubia has one, too. The company did some variants on last year’s Axon, so it makes sense that it will give us potentially smaller and larger versions of this year’s award-winning Axon 7.
But we’re also likely to hear more about its crowdsourced Project CSX, now that the company is collecting ideas through its Z-Community website. The leading vote-getter right now is an Ubuntu phone; hopefully it doesn’t go with that one.