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BenQ Hosts its Annual Digital Signage Showcase in Dubai

BenQ held the second edition of their annual Digital Signage Product Showcase in Dubai recently. With visual communication taking on new avenues in the region, the event showcased BenQ’s strength through their latest additions of signage display solutions and their commitment to the Digital Signage (DSP) business.

BenQ commemorated their strong partnership with NSOA (New Smart Office Automation LLC), their authorised distributor in UAE of their digital signage products by honouring them with the Partnership Excellence Award.  Jumbo Distribution and ITQan were among others to receive a Performance awards.

With the unparalleled collaboration of R&D resources and the leading panel manufacturing know-how, BenQ has been constantly bringing to the world the new possibilities for digital display devices and visual technology. Some of the new models introduced at the event from their Smart Signage series included the ST550K, ST430K, ST650K, SL490 and SL550 providing an all-in-one display solution for smart business.

Their latest Interactive Flat panel include the RP552H, RP653, RP703, RP790 and RP840G which allow customers to get involved with the content, discover information and make choices, creating synergistic growth for businesses. BenQ has also released their own exclusive cloud-based content management system, X-Sign, making content creation, distribution, scheduling and display across single or multiple displays, easy, economical and efficient.

This all-in-one software offers easier content management for small and medium-sized business such as café, restaurant, supermarkets, retail and public venues. At the event, demo areas displaying signage solutions in the live environment offered better understanding of the use of their products. A Video Wall of their Super Narrow Bezel Series – a trending solution for various market segments and Bar type and Dual-Sided Displays for transportation industry were some of the key solutions on display.

Retail industry offerings through the Special Signage Bar Type Displays to Transparent Displays and their Dual Sided Display and Smart Signage series – a perfect display solution for restaurants and interactive flat panel series for the classrooms and education industry were also showcased at the event.

“Customers are willing to pay more for an improved customer experience. The buying experiences are based on how the customers perceive they are being treated. As customer experience begins to overtake price and product to become the predominant brand differentiator, brands are relying on technology heavily to complement their deployed new customer engagement strategies. This is where our corporate vision of ‘Bringing Enjoyment N Quality to Life’ aligns with the market trends,” said Manish Bakshi – Managing Director, BenQ Middle East & Turkey.

While technological advancements have given a boost to the digital signage industry, it is the growing retail, tourism and hospitality sector as well as Dubai hosting the Expo 2020 that drives the demand in the MENA region. As per a report by Global Market Insights Inc, the industry is expected to reach $23.02 billion by 2023. “Thus, BenQ continues to design engaging digital experiences to enhance customer relationships in the consumer, professional and commercial worlds,” said the company in a statement.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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