Xerox Gets New Regional Manager for the Middle East

Today, Xerox announced the appointment of Simon Howells as the Regional Manager for the Middle East region. Howells will oversee all Xerox Partner Operations and work with the Account Management Team, Sales and Technical Specialists to support a Partner network of over 300 across the region.

“I am excited to be leading a talented and dedicated team to drive our Go To Market (GTM) strategy for the Middle East. This coupled with the expertise and focus of our Partner network will deliver a winning partnership, leveraging a best in class value proposition,” Howells said.

Simon Howells joined Xerox in 2003 at its UK operations as a Strategic Account Manager in the division responsible for Xerox’s publishing and Graphic Arts business. In 2008, Howells moved to Dubai, U.A.E to build and drive the Managed Print Services business for Xerox Middle East and enable organisations to transition from paper-based tasks to streamlined digital workflows.

Most recently, Simon Howells was Head of Alliances and Managed Print Services for Xerox ME, expanding the company’s Managed Print Services division to address the needs of all businesses in the Middle East, including partners across the region selling Xerox Partner Print Services.

In his new role, Howells will focus on maximizing coverage and the return of the Partner Operations in the Middle East, and grow the team to ensure that Xerox Partners are leveraging significant expertise and support to drive their business forward. Simon Howells will ensure that Xerox ME will continue to lead with Managed Print Services and Solutions, whilst also maximizing an exciting Ink Jet opportunity in the region.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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