TCL Multimedia Technology Holdings Limited has edged its way forward to take the 3rd leadership position right behind Samsung Electronics and LG Electronics. TCL sold 4.53 million TVs and posted a market share of 8.3% in the global TV market last year making it the first Chinese TV manufacturer recording a global market share of at least 8% on a quarterly basis.
TCL as a brand has been seen implementing smart marketing tactics leading to increased sales; such as their association with Roku – a video streaming company in the North American market, in the development of smart TVs. TCL also recently signed on the famous Brazilian football star, Neymar Jr., as part of its marketing strategy increasing the visibility of the brand thus giving stiff competition to the top brands.
This year, Samsung Electronics’ annual TV sales volume has been estimated to be less than 45 million units for the first time since 2009! Both Samsung Electronics and LG Electronics are looking to defend their market shares in the global TV market by adding more premium TVs to their product lineups.
Niranjan Gidwani, CEO, Eros Group, authorized distributors for TCL in the UAE commented, “We have long expected the unprecedented growth of TCL and foresee its rise up to the number 1 spot as it continues to be a strong force even in the MENA region besides North America and Europe. We have been fortunate to witness the upward trend of TCL first hand especially in the UAE market and are proud to invest in, and represent the brand in this market.”
Eros Group, a family owned business of Badri Group of Companies that comprises of over 10 companies, each known for its consistency and reliability, markets products and services of highest quality, thus placing the Group as one of the leading groups in the UAE’s business community and beyond. The group has a strong team of more than 1200 employees with professional experience in various fields.
The Group’s Executive Vice Chairman, Deepak Babani and a team of highly qualified and experienced managers provide direction, executive control and management. Eros’ consistently high quality sales and services of products is a testimony to group’s excellence in business process and employee involvement. It is also reflected in the group’s accreditation to the ISO 9001:2000 Quality Systems.