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Xerox and CCS Talk About the Future of Work

In its continuous endeavour to deploy smarter document solution strategies while helping channels to further expand their revenue streams, Xerox and CCS are launching ‘The Future of Work’ series. Part of the larger GCC roadshow focused on the launch of ConnectKey products and solutions, Dubai event will highlight the importance of digital transformation that caters to changing workplace. The new range will feature simple and secure on-the-go capabilities, cloud connectivity, and access to productivity boosting features and apps beneficial for both channels and customers.

The event took place at the Grand Excelsior Hotel in Dubai. The new ConnectKey portfolio transforms traditional printing devices into smart, connected workplace assistants. Next generation workplace assistants and workflow automation solutions powered by the cloud-based platform are created for channel partners who are now able to drive continued revenue growth and personalized approach to diverse needs of every customer.

“Our goal is to help our partners in the Middle East region to stay competitive and gain long-term relationships with their customers. Such tools as Xerox Personalized Application Builder will help our channels to provide our clients with individual approach and generate recurring revenue”, said Simon Keighley, Business Unit Manager for Entry Line of Products, Xerox Middle East and Africa.

“We are driving workplace revolution and digital transformation is the driving force of it. Today we are not only discussing new solutions but steps our partners can take to transform their business models thus stay resilient within rapidly changing market conditions,” added Simon.

“We recognize that workplace hardware market is transforming, and we need to transition as well. Xerox is helping us to respond to growing demand for evolving document technology solutions from our resellers and their customers. The private and public sectors are looking at new efficient and cost-effective solutions and we are confident about delivering them with ConnectKey capabilities,” said Fadi Matta, General Manager of CCS.

The key highlight of this launch is increased connectivity and secure workplace flexibility. Xerox is demonstrating a range of applications and workflow solutions to attending resellers and key customers. Intuitive user experience, mobile, and cloud-ready secure devices are taking the central stage at the event today.

The new products are identified as the Xerox VersaLink and Xerox AltaLink series. The VersaLink devices are designed for small workgroups and distributed teams and include 19 printers and multifunction printers (MFPs). The AltaLink series includes 10 MFPs designed for larger workgroups or print volume needs.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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