Riverbed Unveils New Brand Identity

Riverbed Technology has launched the Riverbed Digital Performance Platform and unveiled a new brand identity. The new announcements are the result of a multi-year strategy from Riverbed to lead in the area of digital performance, which included several strategic acquisitions, organic development of digital performance and cloud-based features and functionality, and integration across multiple solutions.

“Digital business is now mainstream and digital performance defines business success. Riverbed has also evolved significantly the last few years, with entirely new offerings that have enabled us to deliver a modern IT architecture for today’s digital enterprise,” said Subbu Iyer, SVP and Chief Marketing Officer, Riverbed. “The result of these efforts is the new Riverbed Digital Performance Platform, which helps maximize performance across every aspect of a customer’s business, allowing organizations to fundamentally rethink possible. The Platform and our new brand identity as The Digital Performance Company better articulate the value and impact Riverbed delivers to customers, partners and billions of people around the world, enabling us to reach a much broader audience. Riverbed is enjoying significant market momentum and with a total addressable market of more than $30 billion, we are well positioned to grow in the digital world.”

Riverbed’s Digital Performance Platform.

Digital is driving innovation and transforming entire industries and has moved rapidly to the center of business strategy, as customers look to digitally transform by delivering new digital services, systems, business models, and processes. Driven by major technology trends including cloud, mobile, and analytics, digital is gaining serious momentum. According to IDC, by the year 2021, at least 50 percent of global GDP will be digitized, with growth driven by digitally-enhanced offerings, operations, and relationships. Additionally, IDC expects digital transformation spending to reach $2.1 trillion in 2021.

While digital is becoming mission critical for business, many organizations are still using legacy IT infrastructure that is not equipped to handle the digital initiatives of today and the future. In fact, IDC says that 60% of digital transformation initiatives will be unable to scale due to lack of a strategic architecture. To compete in today’s digital era, companies today must effectively lean into a modern IT architecture and next-generation network.

Subbu Iyer, SVP and Chief Marketing Officer, Riverbed.

“Digital transformation and digital experiences are now highly valued by enterprises across all geographies and vertical markets. Consequently, enterprise IT leaders increasingly recognize the need for modern architectures and platforms capable of fulfilling their digital strategies,” said Rohit Mehra, Vice President, Network Infrastructure, IDC. “Addressing these modernization initiatives, Riverbed has evolved its product portfolio – spanning SD-WAN and cloud networking, digital experience management, and cloud edge –  effectively leveraging its brand and technological heritage in performance to embrace the need for “digital performance” in an era in which all companies must become increasingly digital.”

Riverbed customers across all industries are deploying Riverbed solutions today to maximize digital performance and drive measurable business outcomes, including the world’s largest container shipping company Maersk. “The digitalization at Maersk Line has been significant,” said Andy Laurence, Head of Production Services at Maersk Transport & Logistics IT Support, Operations and Engineering (IT SOE), a unit responsible for the Maersk Line IT infrastructure. “Five years ago, 20% of our revenue was digital, and today it’s over 90%. As we’ve continued on our digital journey, Riverbed’s scalable and stable digital performance platform has been critical in helping us accelerate our business, respond quickly to changing business needs and reach our cloud and digital transformation goals. Riverbed’s technology also provides a strong backbone for the digital initiatives of other brands in Maersk Group whom we in IT SOE support.”

Riverbed Digital Performance Platform Provides Modern IT Architecture for Digital Enterprise
Riverbed’s unified and integrated Digital Performance Platform, brings together a powerful combination of Digital Experience Management, Cloud Networking and Cloud Edge solutions that provides a modern IT architecture for the digital enterprise, delivering new levels of operational agility and dramatically accelerating business performance and outcomes.

  •  Cloud Networking: Enables next-generation networking with a comprehensive solution that includes SD-WAN, Wi-Fi, application acceleration, and network visibility. Riverbed greatly simplifies and unifies connectivity and management of LANs, WANs, WLANs while providing instant, secure, and optimized cloud connectivity.
  •  Digital Experience: Unifies device-based user experience, application, infrastructure, and network monitoring to provide a holistic view of a user’s digital experience.
  •  Cloud Edge: Centralizes islands of infrastructure to secure 100% of data—the lifeblood of any digital business—while still delivering superior, local-like experiences for users at the edge.

The Riverbed Digital Performance Platform also includes world-class support from Riverbed and professional services. In addition, Riverbed partners with leading technology companies such as Microsoft, AWS, Zscaler, Palo Alto Networks, and ServiceNow, which drives integration and further value for customers.

New Riverbed Brand Identity Brings Digital Performance to the Forefront
As part of Riverbed’s new corporate brand identity around Digital Performance, the Company is repositioning itself as The Digital Performance Company. The new positioning reflects the investment and focuses Riverbed has put into digital experience management, next-generation cloud networking, and cloud edge solutions, and better articulates the total value and impact of Riverbed solutions in today’s digital marketplace. Riverbed is also unveiling a new logo today which is reflective of the new positioning on digital performance.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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