Alaa Youssef, Managing Director – Middle East at SAS, was awarded the Arab Best Award for the second year in a row. Held at the Hilton London Hotel in London on the 17th of March, Alaa was amongst 100 CEO’s awarded at the ceremony. Established in 2016, the Arab Best Award aims to recognize innovation and excellence in the Arab world across three core areas – government, business and community contribution and was attended by several ministers, renowned CEO’s, and other prominent Arab personalities.
The winners were selected according to 17-point criteria based on the ABAEC Merit System, such as alignment to strategic business goals; leadership style and innovation and learning among others. As a long-recognized leader in analytics, SAS has been leading the way in enabling organizations towards finding new and creative ways to address issues surrounding business sustainability and digital preparedness. This commitment and concerted effort have led to being honored for leadership, innovation, and performance at the Arab Best Award.
Commenting on his win, Alaa Youssef, Managing Director – Middle East as SAS, said: “It is an honor to represent SAS at such a prestigious event for the second time. This award is an important milestone for our company. SAS is the leader in the regional analytics industry, and our commitment to deriving actionable insights from data across all industries is an essential part of achieving this success.”
