Huawei Consumer Business Group (CBG), the global smartphone giant, recently held a channel partners summit in Shenzhen, China. The event was held in the presence of Richard Yu, the CEO of Huawei Consumer Business Group, to drive and strengthen its ties with retail partners from Middle East and Africa. As one of the top three smartphone companies globally and number one in China, Huawei CBG continues to consistently drive, and contribute to global innovation. Its investments in the Middle East, Africa illustrate the successful operation of a Chinese enterprise contributing to the lucrative business ties between China and different countries.
“Huawei CBG’s relationships with its partners are central to our successful network and operations in the various countries in the region. We are committed to empowering our channel partners with outstanding products and are working year-on-year to enhance our logistical support, provide the smartest technological support and increased manpower. We believe in ‘glocalization,’ where our efforts have always been to take our global strategy and localize with strategic partnerships in each market that bring value to the brand and our channel partners,” said Gene Jiao, President of Huawei CBG, Middle East and Africa.
Amongst the topics discussed during the channel partner summit are the new trends shaping the retail industry. Retail shops or retail platforms today should offer consumers a more interactive, emotional and smart experience that matches the current lifestyle of users in each country. In that initiative, Huawei CBG also puts efforts enhancing business with independent retailers who usually operate on a more traditional mode offering them business solutions in order to improve the user experience.
Increasing manpower in retail shops in local countries when it comes to promoters has also been one of the brand priorities, this not only contributes to creating more job opportunities within the retail industry but also helps grow and achieve success together with local strategic channel partners. Huawei has also tailored programs to work had in hand with retail partners across the region closely and more effectively.
“Partner summits are important for us as we bring to light our global expertise, tactics and approach on how we have performed in the year while showcasing our future strategies and plans. We also share best practices from across the world that inspire markets to reach new benchmarks and in turn drive better results in each market. Adapting to local cultures and creating customer-centric products and services has been a priority for Huawei CBG. In fact, our growth each year is a result of our dedication to constantly improving the user experiences of our consumers,” added Jiao.
Huawei CBG ranks third in the global Smartphone industry while crowning as number one on China and second position in market share in the Middle East and Africa. Huawei CBG employs over 180,000 people across 170 countries. According to the GFK May 2018 report, Huawei CBG market share in the Middle East and Africa was 21.3 %, an increase of 31.25% when compared with the brand’s market share in December 2017. It is the fastest growing brand in the Middle East and Africa region. Huawei CBG plans to add six more dedicated service centres to ensure its world class customer service and innovation in the region and upgrade its experience shops with innovative and ultimate concepts.
“Phones such as the Mate 10 and P20 pro have made 2018 an awesome year for Huawei so far,” said the company. Huawei made its debut appearance on the list in 2017 at rank 88 out of 100, but this year saw the company move up to position 79. Huawei’s brand value also increased by 15% year-over-year from $7.3 billion to $8.4 billion.