Digital TransformationGitexNews

Canon to Throw the Spotlight on Digital Transformation at GITEX 2018

At GITEX Technology Week 2018, Canon Middle East is showcasing its extensive range of innovative solutions and applications to help businesses unlock higher productivity in an evolving workplace. Within the stand’s three experience zones, Canon will highlight how technologies in printing, automation, and mobile and cloud can significantly enhance a customer’s route to digital success.

The shift in working practices, fueled by the advances in technology, presents opportunities for long-term cost saving and increased efficiency. A growing remote working culture prioritises tighter document security and new investments in cloud-integrated devices. Canon’s business value proposition helps customers transition to a more digital environment, fueling business-wide digital transformation, allowing them to access information quickly and securely, and prioritise the experience of customers, employees, suppliers, and partners.

“Rapid innovations in the Middle East and the increasing adoption of new technologies are challenging companies to manage their operations differently and drive business growth. As one of the leading technology events in the region, GITEX Technology Week presents the perfect platform to showcase Canon’s expertise in addressing the issues faced by organisations in this changing era,” said Shadi Bakhour, B2B Business Unit Director for Canon Middle East. “Canon will be presenting, in three experience zones, the opportunities available to businesses through innovative solutions in the fields of print, automation, and mobile and cloud, which will help businesses discover new ways to improve the way they work.”

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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