Paul Collins, the General Manager for Acer Middle East and Africa, speaks about his company’s participation at GITEX 2021
Are you participating in GITEX 2021? If yes, which products and solutions will you be showcasing at GITEX Technology Week?
Every year during GITEX Technology Week we hold our Acer Partner Week in the Emirates Towers Hotel near Dubai World Trade Centre. This year we will be meeting with our partners, sharing our newest product solutions, and exchanging ideas for the year to come. We will also be showcasing Acer products in the exhibition halls through our distributors.
What are your expectations from the event this year?
As this is the first physical event since the pandemic, I expect the event to be exceptionally well attended by partners and customers alike. It will be fantastic to see some people face to face for the first time in a year. I am also really looking forward to displaying the many new products we have developed over the past year for the first time and hearing the feedback.
Do you hope for a business relief from the event?
Absolutely, face-to-face meetings and hands-on experiences after a long period of virtual activities is a relief and will be welcomed by all businesses, as well as push the growth momentum and make a positive impact on sales.
Will you be showcasing any products that are sustainability-focused?
We are very excited to launch our Aspire Vero notebook, which is the first green product that not only uses responsible environmentally friendly packaging but the chassis has been constructed from recycled material. These features will really appeal to environmentally conscious users but also support the UAE government’s efforts to protect our heritage and environment.
Do you plan to run any engagements alongside GITEX?
Yes, as we normally do, the entire local Acer team as well as invited guests from the Acer headquarters and our European partner headquarters will be hosting several meetings and showcases for the press, customers, and partners at the Emirates Towers Hotel. These will take place from Monday 18th to Wednesday 20th October, during the event.
How have your regional strategies changed in recent months?
We have been facing the well-publicised component shortages over the past months and as such have prioritised certain product categories. We have seen a natural shift in businesses wanting to work and learn more from home and as such, we have been focusing on our Commercial ranges and Education products. These include Chromebooks, Business Notebooks, and Monitors, as well as our Designer range. As for the consumer side, we have seen an unprecedented demand for Gaming Laptops and Monitors and more lifestyle products as people entertain more from home and are upgrading aging products. These products are being well received across all regions and we are seeing good growth in KSA, Egypt, and across the GCC countries.