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GITEX Global 2022: Newcom to Participate Through its Partners

Jai Bhatia, the Director of Marketing and Sales at Newcom, says the company will use GITEX as a platform to support its partners reach their goals

Are you participating in GITEX Global 2022? If yes, which products and solutions will you be showcasing at the event?
Newcom has participated in the GITEX previously and it has been an amazing experience. Although we are not participating directly in GITEX with our solutions and services, we are supporting our vendors to reach their goals for the event.

What are your expectations from the event this year?
GITEX is evolving every year and never fails to surprise the exhibitors as well as visitors. The 42nd edition of GITEX Technology Week will lend its support to international efforts to relaunch economic and investment activities around the world, as well as to reactivate vital communication channels. It will bring together influential stakeholders from the technology and business sectors to set growth strategies and achieve a set of ambitious objectives in the decade ahead.

GITEX is more than an opportunity, which allows us to connect with 50,000 Global peers, it is not only for new as well as exclusive brands but also for global tech execs, coders and developers, startups, investors, and much more. This year GITEX is, bigger, advanced, and global which is quite exciting to witness. Showcasing some of the most significant emerging technologies across enterprise IT, GITEX this year will also be held along with the newly introduced Xverse GITEX, Global Dev Slam, Ai, fintech surge, North Star, and Marketing Mania.

What types of solutions is your company focussing on?
Newcom Computer Systems works on one of the rare modules of providing solutions to business groups and enterprises as well as channel markets. With our consistent presence on the lookout for VAD Solutions, for example, Video Collaboration and Interactive panels, we collaborate with notable brands like Logitech, Samsung, Targus, Hyper, Rapoo, J5create, Lindy, Arozzi, and a few more in the pipeline. We work straightforwardly with the top system integrators to offer the best business solutions sectors such as Hospitality, Education, Automotive, and considerably more.

Taking everything into account, we firmly support and nurture our clients with all the help required from our proficient team. Creating organization programs that are simple for them to comprehend and accomplish their objectives. Newcom empowers channel partners in key areas like sales training, building industry expertise, technical training, and beyond.

Do you plan to run any online engagements such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX?
Although we are participating through our partners to showcase our products, we have a few events planned in partnership with our customers as well as vendors to showcase our brands and products better.

How have your regional strategies changed in recent months?
Newcom computer systems are one of the award-winning leaders in Distribution solution where we not only concentrate on Volume added services but also strongly caters to Value added distribution. The new trends that will drive the market in coming years will be a strong digital presence and preparing different marketing strategies using Geo-fencing data. With the increase in demand and innovation in technology, we are looking forward to exploring different verticals and adding more feathers to our cap.

Our strategy has been to increase omnichannel selling and expand our business into the global market along with providing business solutions to Enterprises. We are also spreading our wings in different regions and countries in the Middle East and Africa region. Adhering to our vision and mission to become a trusted distributor for every potential partner in the entire middle east and Africa region, we also meet our customers’ expectations with innovative products and impeccable services.

Market verticals are changing and so are the choices of the corporate world. Currently, tech and solution distribution are the most booming industry in UAE as well as worldwide. Since the market is slowly coming back to its normal pace, The competition has gone stronger, and the demand for gadgets has increased, in short, the world has digitalized itself and has become more Tech savvy. Here is where Newcom continues to play the most crucial role with their philosophy of Partnership beyond Business by building the bridge between the vendors and the channel partners to make sure the product reaches the correct end consumer.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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