Interviews

Helping Companies Stay Ahead of Cyber Threats

Ahmed El Saadi, the Vice President for Middle East and Africa at Splunk, says Splunk’s observability solutions empower IT teams, to effectively manage and optimise complex environments

How has the regional security threat landscape evolved recently?
The regional security threat landscape has witnessed a significant evolution in recent years. The Middle East and Africa region has become a prime target for cyber threats due to its rapid digital transformation and strategic importance. Cybercriminals are leveraging advanced techniques and exploiting vulnerabilities to launch sophisticated attacks on organisations and critical infrastructure. Threat actors are increasingly focused on data breaches and ransomware attacks. Moreover, the rise of cloud computing, AI, and IoT has expanded the attack surface, making it essential for organizations to strengthen their cybersecurity defences.

Splunk recognises the evolving threat landscape and helps organisations stay ahead of cyber threats. Our comprehensive cybersecurity solutions provide real-time threat detection, incident response, and compliance reporting. We leverage AI and machine learning to analyze vast datasets and identify anomalies, enabling proactive threat hunting. By empowering organizations with actionable insights and the ability to detect and respond to threats swiftly, Splunk enhances the regional security posture and helps protect critical assets.

As the technology landscape shifts with the emergence of technologies such as AI, automation, cloud, and so on, how is Splunk supporting the partner ecosystem to sustain and stay relevant?
Splunk understands the importance of a strong partner ecosystem in navigating the evolving technology landscape. We actively collaborate with our partners in the Middle East and Africa region to ensure they can sustain and stay relevant in the face of technological advancements. Splunk provides comprehensive training and certification programs to enable partners to build expertise in our solutions and stay up to date with the latest industry trends.

We also offer extensive technical support, including partner enablement resources, co-marketing opportunities, and joint go-to-market initiatives. Through our Partner+ Program, we foster strong relationships with our partners, empowering them to deliver value-added services and solutions to customers. Moreover, Splunk’s open and extensible platform allows partners to develop their own applications and integrations, further expanding their offerings and differentiation in the market.

By supporting our partner ecosystem, Splunk ensures that organizations in the region have access to knowledgeable and skilled partners who can help them leverage emerging technologies effectively and drive digital transformation.

Why, according to you, should companies leverage AI, and how can Splunk help with that journey?
Companies should leverage AI to unlock the full potential of their data and gain actionable insights that drive innovation and competitive advantage. AI enables organizations to process and analyze large volumes of data at scale, identify patterns and anomalies, automate manual processes, and make data-driven decisions in real-time. By harnessing AI, companies can enhance operational efficiency, optimize customer experiences, and discover new business opportunities.

Splunk plays a pivotal role in helping organizations embark on their AI journey. Our platform integrates AI and machine learning capabilities, empowering organizations to leverage AI effectively. Splunk provides customizable ML tools to detect anomalies, predict system failures, and automate responses to threats or disruptions. We enable organizations to derive valuable insights from their data, automate critical processes, and respond promptly to issues. With Splunk, companies can unlock the power of AI to enhance operational resilience, drive innovation, and accelerate digital transformation.

What sort of market strategies do you have for the Middle East region?
Splunk has developed robust market strategies to address the unique needs and opportunities in the Middle East region. Our market strategies focus on three key pillars:

  1. Partnerships and Collaborations: We foster strong partnerships with local organizations, including technology partners, system integrators, and value-added resellers. By collaborating closely with these partners, we ensure that our solutions align with regional requirements and are tailored to local market dynamics.
  2. Customer Success and Enablement: We prioritise customer success by offering comprehensive support, training, and professional services. Our team works closely with customers to understand their specific challenges and provide tailored solutions that drive business value. We enable customers to extract maximum value from our platform and accelerate their digital transformation journey.
  3. Thought Leadership and Community Engagement: Splunk actively contributes to the regional tech ecosystem through thought leadership initiatives, industry events, and community engagement. We share best practices, insights, and success stories to foster a culture of innovation and collaboration. By participating in industry events and engaging with local communities, we aim to drive awareness, knowledge exchange, and technological advancements in the region.

Through these market strategies, Splunk aims to establish itself as a trusted partner for organisations in the Middle East, helping them navigate the complexities of digital transformation, strengthen their cybersecurity defences, and drive operational resilience.

What are the challenges faced by IT teams in managing complex environments, and how does Splunk help them overcome those challenges?
IT teams face numerous challenges in managing complex environments, including the need to monitor and troubleshoot a wide range of systems, applications, and infrastructure components. The increasing scale and complexity of IT environments make it difficult to detect and respond to issues promptly, leading to downtime, performance degradation, and customer dissatisfaction.

Splunk helps IT teams overcome these challenges through its observability solutions. Our platform provides end-to-end visibility into IT environments, consolidating data from various sources, and offering real-time insights into system health, performance, and user experiences. Splunk’s AI-powered analytics enable proactive detection of anomalies and predictive identification of potential issues, empowering IT teams to take preemptive actions and prevent disruptions.

Furthermore, Splunk’s automation capabilities streamline IT operations, enabling teams to automate routine tasks, accelerate troubleshooting, and improve incident response times. By leveraging Splunk’s automation features, IT teams can focus on strategic initiatives and deliver better customer experiences.

Overall, Splunk’s observability solutions empower IT teams to effectively manage and optimize complex environments, proactively identify issues, and ensure the smooth functioning of critical systems and applications.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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