GITEX Global 2022: Forcepoint’s Theme of Participation to be “Security Simplified”

Fady Iskander, the Regional VP for Emerging Markets at Forcepoint, says GITEX offers a rare opportunity to network with industry figures from across the entire cloud technology ecosystem

Are you participating in GITEX Global 2022? If yes, which products and solutions will you be showcasing at the event?
Yes, Forcepoint is participating at GITEX Global 2022 and will enjoy a major presence this year, running demos of all our key solutions around Data Security, Cloud Security, Network Security, and Zero Trust CDR/RBI technologies. We will also have theatre sessions exploring various trends and technologies each day throughout. Our spotlight will be on our Forcepoint ONE platform – our unique approach to securing hybrid and rapidly evolving computing environments. Forcepoint’s new all-in-one cloud platform is designed to enable security teams to manage one set of policies via a single console for technologies such as secure web gateway (SWG), cloud access security broker (CASB), and zero-trust network access (ZTNA).

What are your expectations from the event this year?
GITEX Global is always an enjoyable and highly valuable event for us. Not only is it great to meet so many of our customers in person, but it also affords us a rare opportunity to network with industry figures from across the entire cloud technology ecosystem. This year, we are excited to share Forcepoint’s Security Simplified messaging and will be working with enterprises to listen to their needs and requirements, as well as – of course – offering our expertise and consultancy on securing their cloud migration.

What will be your theme of participation at GITEX?
As mentioned, Security Simplified is this year’s message. Companies have been forced to evolve rapidly and the disruption caused by the pandemic has accelerated digital transformation plans and timelines. The shift to a remote workforce essentially changed how employees interact with data – be it the number of devices, unsecured or shared networks, and much more – so Forcepoint will be working with customers and prospects at GITEX to address these challenges and show them the simple solutions we offer to ensure a secure experience.

Do you plan to run any online engagements such as webinars and offline engagements such as tech talks, demos, keynotes, and so on, alongside GITEX?
Our worldwide executives visit the Middle East regularly, demonstrating the importance of and our commitment to this region. Prior to GITEX, our CEO Manny Rivelo will be in the UAE to meet our loyal customers and partners, both new and established. We will also continue to drive our customer and partner ecosystem through our tech café enablement sessions, as well as the demo visits that we offer.

How have your regional strategies changed in recent months?
Cyberattacks are becoming more sophisticated across industries, resulting in financial losses, the implementation of stringent government regulations, and cyberattacks due to the amplification of digitalisation. The Middle East cybersecurity market is projected to grow from US$20.3bn in 2022 to US$44.7bn in 2027. Digitalisation and the increased work-from-home culture have led to more devices being used. With considerably more data to protect and the network perimeter essentially having dissolved, an accelerated transition to cloud usage has been necessary.

With customers’ needs always at the forefront, Forcepoint launched Forcepoint ONE – an all-in-one console containing everything essential related to security and the ability to scale. The platform makes it easier for organisations to implement Zero Trust with certainty, to stop ransomware and other malware in their tracks, and to know data is safe wherever needed. In addition, Forcepoint ONE has an inbuilt Secure Access Service Edge (SASE) model, giving remote and hybrid users seamless and safe access to business resources anywhere, while keeping data safe everywhere.

Forcepoint enables organisations to accelerate digital transformation while lowering the risk of security incidents.