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    The Highlight

    • Features
      Prarthana MaryOctober 8, 2026

      Why Enterprise AI in the GCC Needs a Better Data Foundation

      Ahmed Hafez, Director, Solution Engineering for the Middle East, Turkey and Africa at Snowflake, believes the next phase of enterprise AI adoption in the GCC will depend less on the power of individual AI models and more on whether organisations have built the data foundations needed to use them effectively. The Gulf’s AI ambitions are moving rapidly from experimentation to execution. Governments and enterprises across the region are investing in generative and agentic AI, while…

      Read More »

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