Epson Survey: UAE Consumers Embrace Projectors for Home Cinemas
A study commissioned by Epson has uncovered increasing demand for home cinema experiences, with tremendous advancements in technology and a shift in lifestyle preferences driving consumers towards choosing large-screen projectors over traditional television sets for such experiences. Whether for creating a home theatre, gaming experience or enjoying content with a large-screen display, the survey results show that projectors have become a preferred option in the world of home entertainment. Their growing popularity reflects consumers’ desire for larger, more immersive, and flexible viewing experiences.
Epson conducted the survey across five markets – Saudi Arabia, the United Arab Emirates, Morocco, Türkiye, and South Africa – to identify current trends in home cinema experiences. The research revealed that 50.8% of respondents across the five markets favour large-screen projectors over traditional TV sets, with the highest number of respondents preferring projectors seen in the UAE (60%) and Saudi Arabia (62%). Notably, only 11.6% of those surveyed reported not using or having tried a projector.
In the UAE, visual quality emerged as the most crucial element of an ideal movie-watching experience, with 40% of respondents citing it as top priority, followed by sound quality at 33% . Overall ambience and comfort ranked third and fourth, respectively, indicating that consumers prioritise technological advantages above other factors.
Neil Colquhoun, President for Epson META-CWA, said, “We are pleased to see the popularity of large-screen projectors across our markets, as revealed by our survey results, which demonstrate how advancements in technology are driving demand. As technology continues to evolve, becoming even more impressive and accessible, we anticipate demand for ever bigger and better home entertainment experiences.”
Epson conducted the survey in collaboration with Pollfish, sampling 100 respondents per market. Epson sees significant potential to increase market share as consumers discover the phenomenal viewing experiences enabled by technological advancements. Draws for consumers include bigger screen sizes, flexibility and space-saving, portability, customisability and a cinematic feel, enabling a true movie theatre atmosphere at home.
