Ovation has expanded its dry hire audio inventory by acquiring the L-Acoustics L2 system, supplied through NMK Electronics. This investment, comprising 12 L2 units, 4 L2D units, and 32 KS28 subwoofers, positions Ovation among the top holders of L-Acoustics inventory in the Middle East.
Ovation launched its UAE dry hire business a decade ago, initially focusing on video before expanding into lighting and audio. The decision to invest in the L2 system was made after extensive research, aiming to acquire technology that would remain relevant for the next decade.
Kevin Fernandes, Director at Ovation, stated, “We’ve always believed in investing in technology that stays relevant for the next decade. After extensive research and deliberation, the L2 checked every box—it’s rider-friendly, future-ready, and designed to meet the highest expectations in the industry.”
NMK Electronics, as L-Acoustics’ exclusive distributor in the GCC and a long-standing partner of Ovation, facilitated the acquisition. Moswaine Pastorello, Head of Brand Marketing, L-Acoustics, commented, “The L2 is not just a product; it’s a vision for the future of sound. We are immensely proud to see our technology continue to redefine performance standards, especially in a dynamic market like the Middle East.”
Dino Drimakis, Commercial Director at NMK Electronics, added, “Ovation’s investment in the L2 system reflects their commitment to excellence and their trust in L-Acoustics technology. NMK will continue supporting Ovation through training, technical support, and spare parts availability.”
Jesse Dullabh, Business Unit Manager, Pro AV Division, NMK Electronics, said: “We are thrilled to supply the L-Acoustics L2 system in Dubai to a valued partner like Ovation. Our relationship spans decades, and seeing it grow through such cutting-edge projects is incredibly exciting. The L2 system will now power some of the region’s most important shows and concerts.”
Ovation believes that the future of event technology will rely on compact, efficient, and powerful systems designed for speed, scale, and sustainability. Fernandes concluded, “The L2 embodies where this industry is headed. We’re committed to setting the standard, and this investment ensures we continue to support our clients with nothing but the best.”
NMK Electronics, a Midwich Group company, distributes professional audiovisual products in the Middle East, with offices in Dubai, Sharjah, Riyadh, and Doha.
