WHX Tech, a three-day healthcare event by Informa Markets, will open on September 8 at the Dubai World Trade Centre. The event aims to facilitate discussions and address challenges in digital healthcare. WHX Tech’s program includes over 200 speakers across three stages: World X, Xcelerate, and Future X. The World X stage will focus on global adoption case studies, regulatory foresight, and future-ready solutions.
The content agenda was developed with input from an Advisory Board of digital health leaders. Members of this board include:
- Dr. Sam Shah, Director of the Office of Healthcare Data Management at Saudi Arabia’s NEOM
- Reenita Das, Partner and Senior Vice President at Frost & Sullivan
- Dr. Myriam Fernandez, Head of Health Innovation at Amazon Web Services
- Dr. James Mault, CEO at BioIntelliSense
- Dr. Tamara Sunbul, Digital Health Transformation & Innovation Strategic Advisor
- Dr. David Rhew, Global Chief Medical Officer & VP of Healthcare at Microsoft
Dr. Sam Shah will speak on the World X stage, focusing on responsible digital health innovation. Dr. Shah stated, “The most powerful force in healthcare today is Generative AI. It is changing how people manage and relate to their health. What’s needed now is global dialogue on standards, data governance, and sustainable implementation, and WHX Tech provides the ideal platform for that.” He also added, “WHX Tech spans borders and sectors, enabling collaboration across systems. At World X, we’ll explore how global policies from Dubai’s public health legislation to NEOM’s digital-first model are setting the stage for proactive, preventive care powered by accessible data and trusted governance.”
Reenita Das will address the World X stage regarding data in healthcare. Das commented, “Data is the new deity in healthcare. It will enable the leap from reactive ‘sickcare’ to a truly predictive, personalised model of continuous wellbeing.” She also noted that technology needs to integrate into workflows for effective use, “Technology only works when it fits into the everyday workflows of real people. Our studies show that nearly half of healthcare workers struggle to understand the tools meant to empower them. At WHX Tech, we’re championing inclusive design, digital literacy, and public-private collaboration to build trust and scale adoption.”
WHX Tech is supported by strategic partner HIMSS and will be held in Dubai. The event will feature live demonstrations, hospital simulations, start-up showcases, investor matchmaking, and a US$50,000 prize for a health start-up competition. Solenne Singer, Senior Vice President, Informa Markets, said, “WHX Tech is designed to tackle the most urgent questions facing global healthcare. We’ve worked closely with our Advisory Board to ensure content reflects the sector’s real needs from governance and interoperability to trust, equity, and adoption. The event will move the needle past theoretical discussion and into practical health solutions, more than a sector-specific conference.”
WHX Tech is expected to host over 300 brands and more than 5,000 attendees.
