Sophos has announced the launch of its new Sophos Partner Program. This program is set to unlock numerous opportunities for partners, enabling them to accelerate growth, deliver industry-leading cybersecurity solutions, and distinguish themselves in an increasingly competitive market.
The newly introduced program integrates Sophos’ and Secureworks’ global partners into a unified, high-performance ecosystem. It builds upon Sophos’ existing award-winning program, which is already trusted by over 25,000 partners worldwide.
“The new Sophos Partner Program is designed to reflect the way partners want to build and scale their business today,” stated Chris Bell, Senior Vice President of Global Channel, Alliances and Corporate Development. “It offers a flexible and profitable path to growth, whether partners are expanding their managed services, launching cybersecurity advisory offerings or scaling existing practices. With this program, we’re doubling down on our commitment to deliver the tools, incentives and support that help our partners lead in a rapidly evolving cybersecurity market.”
This launch signifies a substantial expansion in the services and support available to partners. By combining the strengths of Sophos and Secureworks, the program aims to simplify the delivery of next-generation security outcomes, making it faster, more profitable, and scalable for partners.
Research from Canalys indicates that for every dollar spent on cybersecurity products, customers invest an additional two dollars on services provided by partners. This highlights the growing demand for partner-led services and the potential for new revenue streams through high-value expertise and support. With the escalating complexity of cyber threats and increasing vendor consolidation, partners are more crucial than ever in guiding customers through their cybersecurity decisions.
The new Sophos Partner Program empowers partners to develop programs and services that align with their distinct business models and go-to-market strategies, catering to managed services providers, resellers, cyber insurance partners, systems integrators, and other ecosystem participants.
The program supports partners in building their cybersecurity businesses, growing revenue, and retaining customers through several key avenues:
- A Unified Portfolio for Market Advantage: Following Sophos’ acquisition of Secureworks, the program unifies two world-class partner ecosystems into a single, streamlined platform, enabling seamless selling across the entire portfolio. Partners will benefit from expanded opportunities for increased profitability and revenue, gaining access to a comprehensive portfolio covering endpoint, network, email, cloud security, XDR/MDR, Identity Threat Detection and Response (ITDR), and next-gen SIEM. All these solutions are centrally managed through the Sophos Central platform and complemented by premier advisory and consulting services.
- A Future-Focused Growth Framework: Designed for scalability and profitability, this framework enables partners to grow faster and more efficiently through revenue multipliers, volume discounts, and flexible billing. Partners will also access high-value incentives, integrated sales and marketing resources, and advanced enablement through Sophos Academy’s new MDR Guided Onboarding and sales quick-start certifications.
- Enhanced Customer and Partner Success: The program offers access to new resources aimed at helping partners deepen customer relationships, accelerate solution adoption, and improve retention, all while delivering superior cybersecurity outcomes. It also provides expanded access to Partner Care, Renewal, and Customer Success teams, along with free certification training for the entire partner community.
- Simplified, Faster Ways to Win Business: Partners will gain access to additional tools for easier selling and business growth, including an innovative AI Sales Assistant providing real-time guidance on portal navigation, resource location, and sales insights. The partner portal experience is further enhanced with improved guided quoting, device and license management, opportunity management, and compliance dashboards.
“Sophos’ new Partner Program is designed to incentivize partners to grow,” Bell added. “It offers partners everything they need to succeed, drive bottom-line revenue, fuel excellence for mutual customers and stand out in a crowded, competitive market. It’s a way to continue to deliver on our promise to partners and build the best cybersecurity products, services and processes with our partners in mind.”
