Pearson Expands AI-Powered Study Prep Globally to Transform Personalized Learning
Pearson has announced the international expansion of Study Prep, its AI-driven video learning platform designed to deliver personalized study support across 25+ academic subjects. Initially launched in early 2025, Study Prep will now reach students in key markets, including Canada, the UK, India, China, and South Africa, marking a major milestone in democratizing AI-powered education worldwide.
As the Middle East prioritizes future-focused education to diversify its economy, Study Prep aligns with this vision by combining human tutoring with AI tools purpose-built for learning. The platform offers:
- Bite-sized video explanations and practice problems
- Syllabus-matching technology that creates tailored study plans
- An AI Tutor providing step-by-step guidance during lessons
- Interactive video features, allowing students to pause and ask questions via an embedded AI chatbot
“In today’s increasingly AI-driven world, students need tools that help them master content while fostering deeper thinking,” said Ebrahim Matthews, Senior Vice President of Pearson International Higher Education. “Study Prep’s global expansion ensures equitable access to quality education, transcending geographical and time barriers.”
The UAE has embraced AI as a cornerstone of its educational strategy, from early years to postgraduate studies. Study Prep currently supports STEM and psychology disciplines, with more subjects to be added soon. Backed by learning science and expert vetting, Pearson’s generative AI tools have demonstrated measurable improvements in student engagement and higher-order cognition.
With over 80% of its products now digital, Pearson reaffirms its commitment to responsible AI innovation. “Learning isn’t just what we do—it’s who we are,” the company stated, underscoring its mission to empower 200 countries with cutting-edge educational resources.
