Video: Shure Redefines AV Experiences with AI, IoT, and Intelligent Audio

At GITEX Global 2025, Shure showcased how its next-generation audio innovations are transforming communication across education, government, and enterprise spaces. Yassine Mannai, the Associate Director for Sales and Marketing – MEA, Turkey and CIS at Shure, explains that through its newly launched interactive Experience Zone, Shure demonstrates AI-powered and networked audio solutions designed for flexibility, inclusivity, and seamless integration with various platforms.

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