Tech Mahindra marked its 39th anniversary by unveiling a refreshed brand identity as part of its ongoing transformation roadmap. The update is aimed at aligning the company’s image with its focus on AI-led innovation and its evolving role in global digital transformation.
The new identity introduces a unified brand platform and a modern design system that will be adopted across all portfolio companies. It also reflects the company’s effort to strengthen its global employer brand and enhance clarity and cohesion across markets.
Mohit Joshi, CEO and Managing Director of Tech Mahindra, said, “For nearly four decades, Tech Mahindra has been synonymous with innovation, trust, and transformation. As we step into a new era defined by AI and digital reinvention, our refreshed brand represents the next phase of our journey, one that honors our legacy while embracing the limitless opportunities ahead. This is our reintroduction to the world – the same Tech Mahindra, but with renewed clarity and intent. It signals our ambition to help global enterprises Scale at Speed™.”
At the center of the redesign is a new ‘lozenge’ symbol, a compact version of the Mahindra Group’s iconic ‘Rise’ beam. The symbol is intended to convey focus, energy, and precision. The visual identity retains the signature Mahindra Red while adding a modern color palette and design elements for consistency across global platforms.
Peeyush Dubey, Chief Marketing Officer of Tech Mahindra, added, “Great brands tell a clear story, and our story is one of purposeful evolution. Our research affirmed the deep trust in the Tech Mahindra name and our Mahindra heritage, so our goal was not to change the narrative but to sharpen its focus. This refreshed identity – more contemporary, confident, and cohesive – tells the world precisely who we are today: a future-ready partner built to deliver ‘Scale at Speed’. This clarity strengthens our market position, unifies our global teams, and inspires the pride that fuels exceptional performance.”
According to the company, the rebrand seeks to strengthen recognition in competitive markets, reinforce its positioning as a transformation partner, and unify its global workforce under a single, updated identity. The refresh coincides with Tech Mahindra’s continued focus on its three-year transformation roadmap and reflects its commitment to evolve while maintaining the core values that have defined it for nearly four decades.
