Rode Global Marketing Director Kalinda Atkinson shares 2026 priorities: creator-centric products, selective partnerships, operational excellence, and measured sustainability/tech integration for sustained growth.
What opportunities do you foresee for 2026, and how do you plan to leverage them?
At Rode, we’ve long understood that consumers crave quality and reliability at an accessible price point and that demand will only intensify in 2026. We’re uniquely positioned to leverage it by continuing to stay close to creators that use our products, sharpening our points of difference and executing with discipline across product, marketing and supply. Our focus, as always, remains on sustained progress and growth over short-term wins.
Can you elaborate on your strategic partnerships this year and plans for next year?
We took a selective approach to partnerships this year, focusing on relationships that align with our values and long-term objectives. Looking ahead, our intent is to continue building and nurturing partnerships that support mutual growth, without overextending or diluting focus.
What will be your primary focus areas and strategic priorities for 2026?
In 2026, our priorities will centre on customer experience, operational excellence and long-term brand strength. These pillars guide our decision-making and ensure we remain consistent and resilient as market conditions evolve.
Are there plans to explore new markets or introduce new products/applications in 2026?
We are continuously evaluating opportunities for growth, including potential new markets and applications, but always through a measured and strategic lens. Any expansion will be aligned with our core strengths and long-term vision rather than reactive or opportunistic moves. On the product side, we have a strong pipeline of new releases planned throughout 2026, designed to serve a broad and evolving community of content creators.
How is your company approaching sustainability, digital transformation, or AI adoption in preparation for 2026?
Our approach is pragmatic and responsible. We are laser focused on integrating sustainability initiatives and emerging technologies in ways that support efficiency, resilience and long-term value creation. Rather than chasing trends, we are prioritising thoughtful adoption that aligns with our business goals and organisational values.
