Logitech for Business Targets Hybrid Work Standardisation and Data-Driven Workspaces in 2026

As hybrid work moves from experimentation to enterprise-wide standardisation, Logitech for Business sees major opportunities in delivering consistent, human-centred workplace technology across desks, meeting rooms and shared spaces. Murad Ali, Head of GCC at Logitech for Business, says the company’s 2026 strategy will focus on cross-platform collaboration solutions, actionable workplace data, AI-enabled experiences and sustainability to help organisations optimise space, improve employee well-being and make smarter business decisions.

What opportunities do you foresee for 2026, and how do you plan to leverage them?
There are opportunities in every corner for Logitech for Business in the year ahead. First, as hybrid work shifts from the experimentation phase to the standardization phase, businesses are prioritizing cross-platform technology that works consistently across rooms, desks, and open collaboration spaces. Desk sharing, for example, has surged from 12% to 36% in new workplace design projects driven by shrinking office footprints.

Businesses need technology built for desk-sharing environments as much as for conference rooms and personal workspaces. One of Logitech’s strengths is its ability to be the single vendor for all workspace technology—this makes selecting, buying, and deploying technology that much easier for company leaders and IT teams.
Another big opportunity is based on our design of workplace devices to be sources of actionable intelligence.

Companies are under pressure to make smarter decisions about real estate, space utilization, and sustainability, and that requires trustworthy data about how offices are actually used. Because Logitech’s devices already sit in meeting rooms and on desks, they can provide insights that help organizations optimize space, improve efficiency, and support well-being, ultimately positioning Logitech’s role beyond hardware into data-driven workplace strategy.

A third opportunity relates to the employee experience layer of work. Employee well-being, comfort, and focus are now recognized as business issues, not just HR concerns. Logitech’s emphasis on human-centered design, ergonomics, and audio-visual clarity directly addresses meeting fatigue, noise, poor air quality, and inequity in hybrid settings. As buying decisions increasingly involve HR, facilities, and real estate leaders alongside IT, Logitech’s solutions are a way to make work feel better—and work better—every day.

What major challenges did you encounter this year, and how did you address them?
Many technology companies with a significant presence in the US face a challenging economic environment, including the US tariffs. At Logitech, we’ve weathered uncertain circumstances many times before. Leveraging our world-class capability as an operations powerhouse is one of our strategic priorities.

We’re playing offense, controlling costs and being agile: We have been diversifying our manufacturing base since 2018, about 65% net sales are generated outside the US, and production is diversified across 6 countries. We continue to invest in the future, with R&D at 6% of sales and significant new product introductions. We are applying ongoing, disciplined cost management. And we have said we’re on track to reduce the share of U.S. products originating from China from 40% to 10% by the end of the calendar year.

Can you elaborate on your strategic partnerships this year and plans for next year?
We continue to strengthen our partnerships by continuously co-creating experiences that our customers want and need, integrated into the ecosystems they already use. Official platform certification by Microsoft, Zoom, and Google for our video collaboration and personal workspace devices guarantees our hardware meets strict specifications for performance, security, and feature integration.

But the value of our partnerships reaches far beyond product certification. Together, we’re bringing AI into everyday workflows to make meetings more engaging and productive. This year, Logitech devices successfully began enabling meeting transcription by capturing exceptionally clear audio with Microsoft Teams–certified devices, enabling features like live captions, speaker name tagging (speaker attribution), and AI summaries in Copilot for Teams.

Going into 2026 with over 50 strategic partners spanning Pro AV to display to workplace design, our plans are to bring simpler, smarter, more sustainable, and more secure solutions to businesses worldwide.

What will be your primary focus areas and strategic priorities for 2026?
In 2026, Logitech is doubling down on B2B. The opportunity is stronger than ever for Logitech for Business, especially as facilities, real estate, HR, and sustainability teams now influence workplace tech decisions. This expansion plays directly to Logitech’s strengths of human-centered design, powerful enterprise software, data that supports smarter space planning decisions, and our sustainability leadership.

As part of our broader B2B growth strategy, vertical markets education, government and healthcare are also focus areas. We’ve seen healthy growth in the education vertical and will continue to build momentum on these adjacent markets.

How is your company approaching sustainability, digital transformation, or AI adoption in preparation for 2026?
All three of these themes intersect, as they are significant priorities for our customers to thrive in an environment where company leaders are juggling multiple demands of their workplace technology. AI is prevalent in the products we use every day, like RightSight and RightSound technology in our video bars create a more equitable and professional experience for hybrid meetings.

Another example is Rally Board 65, our first all-in-one, 65-inch 4K touchscreen display for meeting rooms and open spaces, with core AI capabilities that include AI-powered video framing and audio, plus 3D depth mapping technology to create what we call a “digital cocoon.” When we build AI into the workflows customers already use, AI adoption becomes second-nature.

In terms of digital transformation, data is critical. Logitech’s Sync management platform, fueled by real-time data from its video collaboration devices and the Spot environmental/occupancy sensor, drives digital transformation by turning office spaces into smart assets.

Sync aggregates anonymous room usage data (occupancy, device health, and booking patterns) and environmental data (CO₂, temperature, and air quality from Spot or Rally Board 65). This provides IT and Real Estate teams with actionable insights to inform major business decisions: they can remotely troubleshoot devices to maximize uptime, identify over- or under-utilized spaces to optimize the costly real estate footprint, and proactively adjust room conditions to improve employee well-being and productivity, ultimately shifting the organization toward a flexible, data-centric operational model.

Logitech’s sustainability efforts are centered on our Design for Sustainability (DfS) approach, which focuses on reducing carbon impact and enhancing the circularity of our products. We’re empowering our engineering, product, and design teams to lean into the principles of Design for Sustainability.

As a result, we’re now accelerating our transition to more sustainable materials across our entire portfolio. By choosing materials made using renewable energy, using lower-carbon materials, making important modifications earlier in the design process, and shipping products in FSC™-certified packaging. Today, two out of three Logitech products use Next Life Plastics.

Importantly, ongoing software updates help customers keep their devices longer. For example, for video conferencing devices still running Android 10, support for security patches and compatibility updates is nearing its end. By upgrading all Logitech Android-based devices to Android 12, we’re extending the lifecycle of products that started shipping nearly five years ago. This update adds around three years of security patches and compatibility support from partners like Microsoft. It helps customers keep devices in use longer and reduces the waste of replacing existing hardware.