NEXA Unveils AI Lab to Revolutionize Real-World Business Applications
NEXA has announced the establishment of NEXA AI Lab, a new division designed to move businesses beyond theoretical discussions of Artificial Intelligence and into tangible, revenue-generating AI applications. This bold move comes as companies globally grapple with the complexities of integrating AI into their operations.
“AI is the defining technology of our time. As a digital-first agency with over 20 years of experience, we believe its impact on business will be profound and will shape the way we all operate in the future,” stated Amit Vyas, CEO of NEXA. “Over the past several months, we’ve worked tirelessly behind the scenes developing strategies, creating real-world solutions, and building key partnerships, to ensure that the NEXA AI Lab is exactly what a lab should be: a space for experimentation, innovation, and continuous learning. I’m proud to now bring this to the public and excited to help our clients navigate and lead in this new era.”
While AI frequently dominates headlines, many organizations face challenges in translating its potential into concrete business outcomes. The NEXA AI Lab aims to bridge this gap. Its focus is on real-world implementation, developing solutions that tackle specific challenges across marketing, sales, and customer experience, rather than just offering inspiration.
By fostering collaborations with academic institutions, launching high-impact products, and guiding enterprise clients through every phase of their AI journey, NEXA is committed to ensuring that AI becomes a present-day advantage, not just a future aspiration.
The NEXA AI Lab offers a suite of practical solutions designed to unlock smarter workflows and deliver higher Return on Investment (ROI). These include:
- 24/7 WhatsApp Agents
- AI-powered outbound calling
- Interactive avatars
- Knowledge base systems
- AI-enabled analytics
Early adopters of NEXA’s AI solutions have already reported significant results. Some clients have seen a 60 to 70 percent conversion rate from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL) through AI-enhanced lead nurturing. Others have experienced a 250 percent surge in organic sessions driven by automated content strategies, while conversation rates have exceeded 95 percent thanks to more intelligent, personalized customer engagement.
