Outlook
-
Logitech for Business Targets Hybrid Work Standardisation and Data-Driven Workspaces in 2026
As hybrid work moves from experimentation to enterprise-wide standardisation, Logitech for Business sees major opportunities in delivering consistent, human-centred workplace…
Read More » -
NetApp Sees AI, All-Flash Storage and Security Driving UAE Data Growth in 2026
As AI workloads, big data analytics and security platforms continue to reshape enterprise IT, NetApp expects strong growth opportunities in…
Read More » -
Ciena Sees AI-Driven Network Transformation as a Defining Opportunity for 2026 Leader
Pete Hall, Regional Managing Director at Ciena MEA, shares how AI workloads are reshaping network design, the opportunities emerging from…
Read More » -
Submer Targets Sovereign AI and Gigafactory-Scale, Liquid-Cooled Data Centers as MEA Hits 2026 Inflection Point
In 2026, Khalid Aljamed, General Manager, Middle East, Turkey & Africa, Submer aims to cement his company’s role as a…
Read More » -
AI, Cloud Simplicity and Ecosystem Scale to Define Nutanix Channel Strategy in 2026
Shaista Ahmed, Director – Channel & Ecosystem – Middle East & Africa, Nutanix, says, Nutanix aims to turn accelerated AI…
Read More » -
Rode Eyes 2026 Creator Boom with Strategic Focus
Rode Global Marketing Director Kalinda Atkinson shares 2026 priorities: creator-centric products, selective partnerships, operational excellence, and measured sustainability/tech integration for…
Read More » -
Alteryx Bets Big on AI Governance and Unified Analytics Platform for Middle East Growth in 2026
As Middle Eastern organizations ramp up AI investments—with 69% planning increases next year—Karl Crowther, Vice President MEA at Alteryx, outlines…
Read More » -
ASUS Targets AI-Native Hardware and Sustainable Designs for Middle East Growth in 2026
As the Middle East embraces AI, sustainability, and cybersecurity as core operational pillars, Tolga Özdil, Regional Commercial Director for Middle…
Read More » -
Fortinet Targets AI-Powered Defense and Global Partnerships to Combat Escalating Cyber Threats
As the UAE accelerates AI adoption, 5G rollout, and cloud migration—fueling innovation in government, finance, and education—Shadi Khuffash, the Senior…
Read More » -
Tech Mahindra Eyes Intelligence-Driven Growth in 2026 with ‘AI Delivered Right’ Strategy
As enterprises pivot from automation to AI-first strategies, Sahil Dhawan, the President and Head of IMEA Business at Tech Mahindra…
Read More »