Dreame Technology has officially launched its new flagship store at Mall of the Emirates (Unit G25, 1st Floor), marking a significant milestone in its Middle East and Africa (MEA) expansion strategy. Situated in one of the region’s premier retail destinations, the store offers an immersive showcase of Dreame’s cutting-edge products—including the H15 Pro Wet and Dry Vacuum, the world’s first with an AI-powered robotic arm for seamless, gap-free cleaning. The store also debuts Dreame’s upcoming TV product line, signaling a bold step into new categories within the MEA market.
“The Middle East is a strategic growth engine for Dreame, playing a pivotal role in our global expansion. Our No.1 position in 18 markets — including the UAE — demonstrates the strength of our innovation-driven and premium-focused strategy. ” said Toni Xia, President of Middle East & Africa, India, and Latin America at Dreame. “The new Mall of the Emirates flagship store is a cornerstone in building our presence in luxury retail hubs and accelerating our long-term growth across the MEA region.”
“From the industry-first H15 Pro to our upcoming TV product line, Dreame is introducing its most advanced innovations to MEA consumers. Supported by a two-year warranty on eligible products and dedicated after-sales service centers in the UAE and KSA, we ensure premium quality is matched by premium service. We are also humbled to support the Rashid Center for People of Determination through a donation initiative launched during this opening — a reflection of Dreame’s belief that technology must serve communities, not just markets,” said Johannes Mueller, Director of Middle East & Africa at Dreame.
According to a recent report by globally renowned market research firm Frost & Sullivan, Dreame robot vacuums have claimed the No.1 market share position in 18 countries worldwide — including the United Arab Emirates — showcasing exceptional performance and solidifying their dominance in the global robot vacuum market.
This achievement in the UAE comes just months after the opening of Dreame’s first MEA flagship store at Dubai Hills Mall in April. Building on this momentum, the launch of the new Mall of the Emirates flagship store marks a strategic leap forward in Dreame’s commitment to the premium smart appliance segment, particularly in high-end retail hubs across the Middle East. In addition to retail expansion, the grand opening also underscored Dreame’s ambition to deepen its cross-regional brand influence.
To enhance consumer confidence and ownership experience, Dreame offers a 2-year warranty on eligible products and provides after-sales service support in both the UAE and KSA. The company also previewed its TV appliances set to launch in September — with the Mall of the Emirates store serving as Dreame’s first location in the Middle East to showcase this new product category. The dedicated showcase area is currently being finalized and is expected to open to the public within the next month — reinforcing its drive to deliver premium, design-forward technology to regional consumers.
At the heart of the launch event was the H15 Pro Wet and Dry Vacuum, Dreame’s flagship product designed to meet the evolving needs of high-end households in the UAE. As the brand sharpens its focus on intelligent hygiene and premium user experiences, the H15 Pro embodies Dreame’s commitment to redefining home cleaning through innovation.
This cutting-edge device features an immersive hot water self-cleaning system that soaks the brush in 240ml of 100°C clean water, delivering a deep rinse akin to a hot bath. With 98.3% more water output than the previous generation, it ensures a complete refresh of both the brush fibers and base. Controlled via app, the system offers three intelligent cleaning modes — Standard, Deep Clean, and Auto Adjust — making it especially suitable for families with young children or those prioritizing a bacteria-free home.
Another breakthrough lies in its AI-powered robotic arm, which intelligently detects and descends to clean tight front edges — effectively eliminating the 2cm blind spot left by traditional models. Activating in just 0.2 seconds, the arm maintains smooth, wall-safe motion while ensuring edge-to-edge coverage. It also helps reduce water stains during backward movement by keeping consistent ground contact and efficient scraping, making it ideal for homes with tight furniture layouts or baseboards prone to dust buildup.
Dreame’s new flagship store at Mall of the Emirates is more than just a retail destination — it is a bold expression of the brand’s long-term vision. With over 30 million households served globally and a presence in more than 6,000 retail locations worldwide, Dreame remains committed to delivering smarter, cleaner, and more refined lifestyles through technology.
As Dreame continues to expand its global footprint, this new flagship store stands as a living embodiment of the event’s theme — “Where Future Meets Luxury” — blending next-generation smart technology with sophisticated design to elevate everyday living for the world’s most discerning consumers.
As part of the store’s grand opening celebrations, Dreame announced a donation to the Rashid Center for People of Determination — a renowned Dubai-based institution supporting children with physical and cognitive challenges. This gesture reflects Dreame’s broader mission to use innovation not only to enhance daily life but to empower communities and support inclusive progress in every region it touches.
