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Yango Tech Partners with ROOTS to Power AI-Driven Retail in the UAE

Yango Tech, a unified ecosystem providing advanced B2B technology solutions, has announced a strategic partnership with ROOTS, a food tech and retail company. This collaboration aims to deliver a tailored suite of retail technology solutions designed to optimize every stage of the order lifecycle and transform the grocery shopping experience.

ROOTS has already begun integrating Yango Tech’s autonomous delivery robots and is now continuing its digital transformation with a broader range of retail technologies.

“We are committed to empowering ambitious businesses with innovative retail solutions that help them grow, improve efficiency, and deliver exceptional service,” stated Max Avtukhov, Chief Executive of Yango Tech Retail. “ROOTS is an exciting addition to our partner network. With the UAE’s online grocery market projected to grow to USD 15.4 billion by 2032, providing reliable, scalable technology has never been more important”.

As part of the partnership, ROOTS will implement several advanced technologies from Yango Tech Retail to enhance its operations. These include the Warehouse Management System (WMS), a web application for efficient shelf-picking and streamlined in-store order processing , along with the Picker Application and Courier Application, both Android apps designed to optimize order fulfillment and delivery.

Additionally, Yango Tech’s Product Information Management (PIM) platform will centralize all product data, streamlining product onboarding with an AI-powered “Image-To-Card” feature that automatically fills in product details from a photo. This platform also enables the creation of dynamic product catalogs supporting offers, bundles, and easy categorization, enhancing speed to market and ensuring consistent, accurate product descriptions.

“We put the customer experience at the center of everything we do—from the way we source our products to how we deliver them. Yango Tech helps us automate and streamline where it matters, so our team can focus on what makes ROOTS special. This is not just about tech; it’s about trust, speed, and scale,” said Florian Jansen, Founder of ROOTS. “We look forward to working together to continue setting new standards in food retail”.

Yango Tech is also providing ROOTS with its User App, available for both iOS and Android, allowing customers to conveniently place orders and access ROOTS’ product catalogue and services.

This collaboration is a strategic move for ROOTS to scale operations and meet evolving consumer expectations, especially as 72% of customers choose e-grocery for convenience and order fulfillment speeds are expected to accelerate significantly. With Yango Tech’s integrated retail technology, ROOTS is well-positioned to meet the increasing demand for fast, reliable e-grocery services and reinforce its reputation as an innovator in the food tech space.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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