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Philips Shows Off Healthcare Innovations at Arab Health 2024

Royal Philips showed off innovations and solutions at Arab Health 2024 to help hospitals and health systems consistently deliver accessible, high-quality care to patients in a sustainable way, enabled by emerging technology that improves predictability, collaboration, precision and integration. The innovations Philips is announcing at #ArabHealth2024 include next-generation ultrasound systems that increase diagnostic confidence and workflow efficiency, workflow optimization through AI-powered innovations in MR (SmartSpeed), and new AI-enabled cloud solutions that enhance healthcare efficiency and clinical confidence. Also featured is the next-generation Image Guided Therapy System designed to perform a wide range of routine and complex interventional procedures easily and confidently.

Philips’ showcase at Arab Health 2024 is centred on our commitment to redesign healthcare around patients and caregivers, enabled by the latest technological innovations and purposeful partnerships. We are unlocking new opportunities and co-creating solutions that are crucial for tomorrow while staying committed to enabling healthcare to work better for patients, caregivers, and the planet, today,” said Vincenzo Ventricelli, CEO, Philips Middle East, Türkiye and Africa (META).

Holistic patient overview for better outcomes
Philips will be showcasing the interoperability of Philips MDIP (Medical Device Information Platform) Integration with Philips Patient Information Center iX (PIC iX), providing hospitals with a first-of-its-kind, comprehensive patient overview. Interoperability between MDIP and PIC iX enables the capture of streaming data flowing freely from a variety of medical device manufacturers on an open, scalable, secure platform.

By disseminating this information, clinicians have a unified view of the patient that delivers enhanced clinical insights and actionable alerts to help empower caregivers to make treatment recommendations confidently throughout the hospital’s digital environment. Also on display will be Philips’ Visual Patient Avatar; a revolutionary new monitoring solution that translates complex patient data into a straightforward, easy-to-understand visual display. Visual Patient Avatar is a clinical decision support tool designed in partnership with anesthesiologists to help improve situational awareness in critical care environments.

A simplified monitor view of the patient’s body and vital signs helps care providers recall and process critical data more quickly, efficiently, and confidently, allowing them to focus on what matters most and prepare for what may come next. Philips will also feature its PageWriter TC35 Cardiograph, a compact solution that provides advanced tools to enhance workflow, facilitate quality ECG reports, and support clinical decisions. The seamless design of the new compact lead set means fewer connections for staff to manage.

Precision and planet-first imaging
With a growing need for more efficient healthcare solutions that prioritize patients, healthcare professionals and the planet, Philips’ MRI portfolio remains leading-edge. The MR 5300 is the industry’s first and still the only fully-sealed 1.5T (Tesla) magnet to be introduced in a commercially available MRI scanner – designed for sustainable imaging at lower site costs without image quality or clinical compromises. In addition, a variety of time-saving features are included across Philips’ entire portfolio including AI-driven technologies in the MR5300 with BlueSeal Magnet, automating the most complex clinical and operational tasks, resulting in patient set-up in under a minute and the reduction of change-over time between exams by up to 30%.

First-time-right diagnosis for more patients
Philips is also showcasing its next-generation portable ultrasound solution for the META region – the Compact 5000 Series – to facilitate first-time-right ultrasound exams for more patients. The portability of the Ultrasound Compact 5000 Series brings quality ultrasound to the patient wherever they are in the hospital, with advanced features not typically found on a portable system, including AI-powered automation tools. Designed for shared service capabilities across specialities including cardiovascular, obstetrics and gynaecology, point of care, and general imaging, the Compact Ultrasound 5000 series system helps meet the needs of multiple clinical segments.

Other solutions spotlighted at Arab Health include the Image Guided Therapy System – Azurion 7 B20/15 which allows one to perform a wide range of routine and complex interventional procedures easily and confidently while optimizing lab performance for superior patient care. The Spectral CT 7500 offers a low-dose path to precision diagnosis for a wide range of patients with both conventional and 100% spectral results with every scan, which have demonstrated a 34% shorter time to diagnosis with detector-based CT. Ultrasound – EPIQ Elite features an exceptional level of clinical performance, workflow and advanced intelligence – with clinically tailored tools designed to elevate diagnostic confidence to new levels.

Vincenzo Ventricelli, CEO, Philips Middle East, Türkiye and Africa (META)

In addition, Philips is also spotlighting the IntelliSite Pathology Solution which delivers diagnostic-quality slide images to pathologists and clinicians wherever they are, uniting care teams and curating data. With all images stored digitally, the solution also allows third-party integration of AI applications, and together with PACS it can be used to streamline workflow for improved efficiency, for example by rapidly identifying pathology images that need urgent attention.

Philips will also be displaying its Sleep and Respiratory Care solutions for the Middle East at Arab Health.

Maximize lifetime value of healthcare technologies
Philips experts are present at Arab Health to showcase upgrades and trade-in services that help stakeholders stay at the forefront of new hardware and software developments and get the most out of technology. Whether this calls for managed services, expert consultancy, education, financing solutions through Philips Capital or other types of partnerships the Philips team is present to help healthcare providers in the region make confident investment decisions for today and the future.

“Philips’ long history of collaboration and innovation ideally positions us to help care providers identify new future-ready opportunities and solutions designed to make healthcare work better,” said Ventricelli. “While we have the experience, expertise and end-to-end solutions, we know we cannot do it alone, which is why we are excited to engage with our customers and stakeholders to co-create patient and planet-centric care that realizes a healthier future across the region – right here at Arab Health 2024.”

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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