Epson has introduced a new portfolio of solutions aimed at supporting modern creatives, consumers, and small to mid-sized businesses. The launch, held at Dubai’s Theatre of Digital Art (TODA), showcased the company’s new LifeStudio projector series, next-generation EcoTank printers for home and business use, and the Epson Creative Corner online platform.
Together, these offerings form an integrated ecosystem designed to deliver professional-quality output, immersive entertainment, and creative opportunities for users across different environments.
The launch builds on Epson’s collaboration with internationally acclaimed artist Shakira, whose focus on creativity and self-expression aligns with the vision behind the new product range. During the event, Epson demonstrated how its projection technology can be used to create immersive and sensory-rich experiences.
“At Epson, we recognise that our customers lead dynamic lives and demand technology that seamlessly adapts to their needs,” said Suat Ozsoy, Vice President of Commercial Operations, Epson META-Central and West Asia Region. “With our latest suite of solutions including Lifestudio projectors, EcoTank printers, and the Creative Corner platform, we are empowering individuals and businesses to unlock their potential. This integrated ecosystem is designed to deliver professional-quality results, immersive experiences, and creative expression, all while upholding Epson’s commitment to sustainability, innovation, reliability, and thoughtful design.
“TODA was the perfect venue at which to launch Epson’s new Lifestudio projectors, which are designed to deliver exactly the type of vibrant, 360-degree immersive experiences that define the event. Our projectors can transform venues with sublime 4K cinematic scale images, without the need for complex installations. It was a pleasure to engage with the talented artists and performers at TODA and demonstrate how our solutions can help create memorable experiences.”
LifeStudio Projectors
As the world’s leading projector brand, Epson unveiled its new LifeStudio projector lineup, designed to bring premium home entertainment experiences to consumers.
The portable range includes the EF-61, EF-71 and EF-72 models, featuring compact designs, AutoFocus Pro technology for quick setup, integrated Bose audio systems, and built-in Google TV. Designed for flexibility, the projectors can transform virtually any space into an entertainment hub.
The range is complemented by the LifeStudio Grand LS670 and LifeStudio Grand Plus LS970 ultra-short throw projectors. These models can project 4K PRO-UHD images up to 150 inches in size, offering a cinematic viewing experience while blending seamlessly into modern home interiors as an alternative to traditional televisions.
EcoTank Business Printers
Epson also expanded its EcoTank Business portfolio, targeting small and medium-sized organisations looking to reduce operating costs and improve efficiency.
The printers utilise high-capacity refillable ink tanks and Epson’s Heat-Free technology, helping reduce printing costs by up to 90% while lowering energy consumption by up to 96% compared with laser printers. Fast print speeds, enterprise-ready connectivity, and reduced maintenance requirements are designed to support productivity-focused workplaces.
EcoTank Home and Home Plus Printers
For home users, Epson introduced its latest EcoTank Home and Home Plus printers. The company notes that EcoTank remains the world’s best-selling ink tank printer brand, with global sales exceeding 100 million units as of October 2024.
The new models combine compact designs with high-capacity ink tanks capable of holding the equivalent of up to 79 cartridges, enabling extended periods of maintenance-free printing. Epson says users can reduce printing costs by up to 90% compared with traditional cartridge-based printers.
Powered by Heat-Free technology, the printers are designed for school assignments, remote work, and creative projects, while the Epson Smart Panel app enables convenient mobile management and control.
Epson Creative Corner
Alongside its hardware launches, Epson highlighted its Creative Corner platform, an online resource offering a wide range of printable templates for home, educational, and office use.
Available in multiple languages including English, Arabic, French and Turkish, the platform provides downloadable content designed to inspire creativity and help users bring ideas to life.
The new Epson solutions are scheduled to be available across the UAE from July through major retailers and channel partners.
