MITSUMI Goes Live at GITEX Kenya 2026: New Markets, New Brands, and a Bold Vision for Africa’s Technology Future
The region’s leading value-added distributor opens its doors at GITEX Kenya 2026 with major announcements, an unmissable stand experience, and a clear message: the best of Mitsumi is happening right now.
Mitsumi Distribution, one of the Middle East and Africa’s most influential technology distributors, is officially live at GITEX Kenya 2026. Taking place on the 20th and 21st of May 2026 in Nairobi, this is the moment the Mitsumi team has been building towards, and there has never been a better time to visit the stand.
With a portfolio spanning over 45 global brands across 36 countries in IT, Telecommunications, Enterprise, and Artificial Intelligence, Mitsumi arrives at GITEX Kenya not just to showcase what it has built, but to announce what comes next. Under its 2026 theme of Connecting Intelligence, Mitsumi is today unveiling a series of landmark expansions that mark the most ambitious chapter in the company’s history.
New Markets: Expanding the Mitsumi Footprint
Mitsumi is proud to announce its entry into three significant new markets, extending its reach and reinforcing its position as the continent’s most dynamic technology distributor:
- India — With 3 offices, over 15 logistics centres, 5 brands and 40 employees, Mitsumi is deepening its commitment to India as a full-scale distribution market, unlocking access to one of the world’s fastest-growing technology economies.
- Iraq — Mitsumi enters Iraq, bringing some of its world-class portfolio of technology brands to one of the Middle East’s most significant emerging markets, creating new opportunities for partners and businesses across the country.
- Morocco — With its entry into Morocco, Mitsumi strengthens its presence across North Africa, connecting a strategically important market to its pan-regional distribution network.
New Brand Partners: Strengthening the Portfolio
Alongside its market expansion, Mitsumi is announcing the addition of two powerful new global brands to its distribution portfolio:
- PRAMA (India & East Africa) — A leading name in security and surveillance solutions, PRAMA strengthens Mitsumi’s enterprise and security offering across two of its most strategically important markets.
- Targus (India) — A globally trusted brand in mobile computing accessories and workspace solutions, Targus further deepens Mitsumi’s portfolio for the Indian market.
Brand-Market Expansions: Taking Existing Brands Further
In addition to new brand partnerships, Mitsumi is announcing the expansion of several existing brands into new markets, unlocking greater reach and opportunity for its channel partners:
- Nothing — Expanding into East Africa
- Fujifilm — Expanding into East Africa
- Acer — Expanding into India
- AOC Philips — Expanding into India
- Lenovo — Expanding into the GCC
“GITEX Kenya is where our vision meets reality. The announcements we are making today; new markets, new brands, and new growth, are a testament to the trust our partners place in us and the ambition that has always driven Mitsumi forward. From India to Iraq to Morocco, and with world-class brands like Logitech, PRAMA, and Targus now part of our family, we are not simply growing our footprint; we are deepening our impact and strengthening our ability to serve every market we operate in. Kenya is our home ground, and there is no better place to show the world what Mitsumi stands for,” said Jagat Shah, Chairman & CEO, Mitsumi Distribution.
“Every announcement we make today is the result of months of groundwork, relationship-building, and strategic planning by our team across the region. Connecting Intelligence is not just a theme, it is what we do every day: connecting the right brands to the right markets, and the right solutions to the right partners. Whether it is bringing Logitech to East and West Africa, expanding Lenovo into the GCC, or entering Iraq and India for the first time, each move is deliberate and each one creates real opportunity for our partners on the ground. Come and visit us at the stand, we look forward to building the next chapter together,” said Mitesh Shah, Co-Chairman & Managing Director, Mitsumi Distribution.
Visit Mitsumi at GITEX Kenya 2026
The Mitsumi stand at GITEX Kenya 2026 is more than an exhibition space; it is a live demonstration of what value-added distribution looks like at its highest level. Visitors can expect hands-on showcases of cutting-edge solutions across AI, Cloud, Cybersecurity, Networking, and Enterprise Infrastructure; direct access to Mitsumi’s global brand partners and product specialists; and expert-led conversations on the trends shaping technology across East Africa and beyond. Whether you are an existing partner, a prospective brand, or a business leader looking to understand what the future of technology distribution holds, the Mitsumi stand is the place to be.
- Stand: Hall 1, Stand A50
- Dates: 20th – 21st May 2026
- Venue: The Kenyatta International Convention Centre (KICC), Nairobi, Kenya
