Pure Storage Unveils Platform Upgrades to Give Businesses More Control Over AI Initiatives
Pure Storage has announced enhancements to the Pure Storage Platform that make it easier for organizations to make full use of what AI can offer, streamlining workflows across on-premises and cloud environments. As AI is increasingly key to business, data is the critical asset for deriving insight, automation, and competitive advantage. Pure Storage’s Enterprise Data Cloud architecture provides a unified architecture and operating model that delivers true end-to-end data control, automation, and cyber resilience across any environment.
“In today’s AI era, access to data is everything. Managing your data, not just storing it, is the new foundation for AI-readiness from cloud to core to edge,” said Rob Lee, Pure Storage Chief Technology Officer. “Success depends on having your data secure everywhere, and easily accessible anywhere, with a unified and consistent experience — in real time, at scale, across any workload.”
The Pure Storage Platform enables data mobility, agility, and consistency across distributed infrastructures for an enterprise’s full workload and protocol spectrum. And we are now offering a major expansion of the Enterprise Data Cloud into the public cloud, with Pure Storage Cloud.
For IT leaders managing a hybrid cloud storage infrastructure, Pure Storage Cloud unifies a data landscape so data is always exactly where it’s needed, powering new innovation and fully accessible in the cloud so AI tools can leverage and train on the data. Through the Azure Native Integrations program, Pure Storage has delivered a first-of-its-kind service built for Azure VMware Solution. As a result, customers can reduce overhead, seamlessly migrate without refactoring, and decouple storage from compute. Offered as a fully managed Azure native service with enterprise-grade resiliency and efficiency, Pure Storage Cloud is available within the Azure portal now.
Chaotic control of data leads to faltering AI initiatives and stalling operational processes. An intelligent control plane is the brain of the Pure Storage platform — a unified control layer that automates how data is provisioned, protected, and governed across an entire data estate. Continuing to bridge the gap between traditional and modern applications, the integration of Portworx with Pure Fusion allows enterprises to maintain a single unified platform for the data and storage management of all workloads. This extends powerful fleet management capabilities to modern containerized cloud-native applications and Kubevirt based VMs across any environment – on-premises or within a hybrid cloud.
Announced as Generally Available at Pure//Accelerate 2025, AI Copilot combines the power of dashboards with the simplicity of conversation to make storage systems more accessible and easier to manage. We continue to expand the ways users can manage file services using natural language.
With the first AI-powered platform engineering assistant for Portworx customers, users can query Portworx clusters in the same way they interact with FlashArray systems. They can now monitor their Kubernetes and Portworx clusters at scale via instant interaction with an AI agent on the Pure1 Copilot user interface.
IT teams can now troubleshoot, provision, or optimize without deep technical expertise. Pure Storage AI Copilot operates as both an MCP server and client, enabling seamless integration with internal systems for hardware performance, subscriptions, and security data, as well as external tools like analytics engines and application monitors. This creates a context-aware intelligence layer that can search for error patterns, summarize findings, and suggest remediation options through conversational language.
AI operations can be resource intensive. Improving efficiency means reducing the consumption of expensive infrastructure resources — compute, storage, and energy — thereby reducing overall infrastructure spending. The Key Value Accelerator is a high-performance key-value caching solution designed to accelerate AI inference workloads in multi-GPU environments. Pure Storage Key Value Accelerator plans to integrate with NVIDIA Dynamo to improve scalability and increase inference speeds. The combination will ultimately lower computational overhead and reduce carbon footprints.
This next-generation data reduction engine uses advanced pattern recognition and similarity-based reduction technologies to improve efficiency, delivering high data reduction ratios without significant performance tradeoffs. The Pure Storage architecture is uniquely designed so organizations can run enterprise apps and modern AI/ML pipelines on the same, scalable foundation; the FlashArray family supports both latency-sensitive applications and high-bandwidth, high-concurrency workloads. The expansion of next-generation storage products unveiled at Pure//Accelerate 2025 continues with FlashArray//XL 190 (generally available Q4 FY26), and FlashArray//X R5 and FlashArray//C R5 (both generally available now).
Pure Storage delivers data storage and management at scale—unifying and governing data across every environment. With an Enterprise Data Cloud, block, file, and object are managed and governed by policy; every system and site contributes capacity and performance through a shared virtual layer; and all data is controlled through a single console.
