Nokia Announces Wide Range of Special Offers for GITEX Shopper 2018

Sanmeet Singh Kochhar, the General Manager for Middle East at HMD Global, speaks to Arabian Reseller about the company’s plans for GITEX this year

What are the goals that you are hoping to achieve in Gitex this year?
GITEX Shopper is the largest and most anticipated consumer electronics event in the region and we are excited to bring our customers a wide range of Nokia smartphones at attractive prices through our retail partners. We hope that the event will bring Nokia phones closer to our fans that are looking for the best deals.

What are the new devices and offers that HMD will have at Gitex Shopper this year?
The following devices and offers will be available during GITEX Shopper across our retailers:

  • Nokia 2.1, with big 5.5″ display with dual front speakers for an immersive experience, now priced at AED 359 instead of AED 399.
  • Nokia 3.1, with subtle yet striking metal design and maximized screen space, now priced at AED 469 instead of AED 519.
  • Nokia 6.1 (3/32), a phone you can rely on with 16 MP rear camera with ZEISS optics, for AED 899 and convert your purchase into 2000 Carrefour MyClub points.
  • With AED 200 gift voucher, you can get Nokia 6.1 (4/64) for AED 799 instead of AED 999.
  • Nokia 8, made with ultimate craftsmanship and seamless aluminum uni-body, now priced at AED 1199 instead of AED 1699 upon getting AED 500 gift voucher.
  • Nokia 8 Sirocco, the ultra-compact powerhouse with an elegant design, now priced at AED 1799 only instead of AED 2399, upon getting AED 600 gift voucher.

What are the major drivers in the smartphone industry nowadays?
We are seeing a shift from hardware innovations to software. Smartphones have come to replace many consumer electronics and as technology evolves, they become more powerful, fast charging and incorporate future proofing features, such as AI, facial recognition, and intelligent camera sensors.

At the same time, thin phones with larger bezel-less screens are driving the design trends. Consumers are looking for more value out of their devices and expect quality and durability at affordable prices. This is where we think Nokia phones are meeting consumer demands.

How will Gitex Shopper visitors get their hand on the Nokia phones available at the event?
Nokia phones will be available for GITEX Shopper visitors through our retail partners, including Axiom, Jumbo, Sharaf DG, Emax and Jacky’s. The same offers will also be available in their retail stores, as well as in Carrefour and Lulu hypermarkets.

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Chris Fernando

Chris N. Fernando is an experienced media professional with over two decades of journalistic experience. He is the Editor of Arabian Reseller magazine, the authoritative guide to the regional IT industry. Follow him on Twitter (@chris508) and Instagram (@chris2508).

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